What is a visual metaphor?
A visual metaphor uses the pictorial representation of an object to suggest an association or similarity. Visual metaphors contain only images and are found in fine art, advertisements, film, and telly. Visual metaphors use physical similarities or conceptual similarities to make something look like something else.
How is a visual metaphor effective?
A visual metaphor is constructive because it uses visual communication to establish themes, develop character arcs, and effectively communicate main ideas.
– Visual metaphors use an image that adds insight into the desired interpretation (e.grand., using a werewolf to illustrate the internal conflict between conscience and instinct).
– By connecting an paradigm to a grapheme, these visual elements go an extension of their identity. The image then impacts that character in some mode (e.g., Harry Potter and his lightning bolt scar).
– Pictorial metaphors can communicate information that linguistic communication frequently cannot. The translation of words from one linguistic communication to some other may impact meaning. Visual images need no translation; therefore, visual metaphor ads work well (e.g., an image of a beach with an oversized bottle of sunscreen in front end of the lord’s day casting a shadow over the crowd).
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Visual metaphor examples
Examples of visual metaphors are mainly found in art and advertizing, merely filmmakers occasionally incorporate them into television shows and movies.
Visual metaphors in movies and on television shows include the following:
Curiosity Cinematic Universe
– Stars and the colors red, white, and blue cover Captain America’south outfit; he is a visual representation of patriotism.
– The image of Rocky running upward the steps of the Philadelphia Museum of Art represents his growth as a boxer.
– The couch in the coffee shop represents the unity found amongst the friends and emphasizes the bond they share.
Pictorial metaphors in art
Visual metaphor art includes both paintings and sculptures, with some popular examples including the following:
“The Embodiment of Washington by Constantino Brumidi
- The “Apotheosis of Washington” is painted on the ceiling of the rotunda of the Capitol Edifice in Washington, D.C. Information technology depicts George Washington rising to the rank of a god. Information technology emphasizes that Washington was both a man and an ideal. As a founding father, Washington became an icon, representing the American ideology.
“American Gothic” past Grant Forest
- Wood’s “American Gothic” contains an image of a farmer with a pitchfork in hand continuing next to his wife with their farmhouse in the groundwork. He finished the painting in 1930, just as the Great Depression started to take agree of the country. He used the painting as a response to the night days alee, highlighting the strength of the Midwesterners to weather the storm.
“The Thinker” (Le Penseur) by Auguste Rodin
- Rodin’southward “The Thinker” is a sculpture of a sitting human being with an elbow on his leg and his chin resting on his fist, suggesting he is deep in thought. The sculpture has come to represent the power of the act of thinking, indicated past the man’s athletic build.
Visual metaphors in advertising
Advertisers brand use of visual metaphors to sell a product or service, as they can present a lot of data in a small amount of space. This type of metaphor is more constructive than verbal metaphors. The following are examples of visual metaphors used in print ads:
Partnership for a Drug Gratis America (PDFA)
- The PDFA used two visual elements, the prototype of an intact egg and ane frying in a pan. This visual analogy represents the bear upon of drug use on the brain.
- To emphasize the role orangish juice plays in a complete breakfast, Tropicana created a visual metaphor that is the image of an orangish shaped like a piece of toast.
- Mercedes Benz developed an advertisement containing an aerial shot of a chicken with two foxes on either side. If the chicken were to swerve correct or left, the foxes would consume information technology. The visitor used this double meaning to advertise its machine’due south power to stay in its lane automatically.