Dan L. asks: Why did shaking polaroid pictures aid them develop faster?
For anyone unfamiliar with the 2003 hip-hop striking,Hey Ya!
by OutKast, the line “shake information technology like a Polaroid picture” is repeated over a dozen times. The accompanying music video released alongside the single saw the line punctuated by a bunch of attractive women shaking recently taken Polaroid photos, along with their various wobbly bits, with unsafe levels of enthusiasm.
Ultimately the song went on to become i of the about critically acclaimed and commercially successful of the entire year, including becoming the first song always to pass one 1000000 paid downloads, all making OutKast a household name and revitalizing interest in what was, at the fourth dimension, a largely forgotten, or at least antiquated, production in the digital age. Unsurprisingly, executives at Polaroid were initially quite pleased with the mention, noting in a press release written past spokesman Skip Colcord, “We’re very thankful for the different brand exposure the song has given us.”
Wanting to capitalize on the success of the song, Polaroid got in contact with OutKast and quietly bankrolled a number of parties to be headlined past the grouping. Polaroid deliberately avoided overtly advertizement during the events, instead simply hiring people to mitt out new Polaroid cameras to the celebrity guests in attendance. As Polaroid expected, the celebrities took pictures with the cameras and dutifully shook them during the vocal’southward chorus, making the brand seem just all kinds of absurd with the ever impressionable public.
Polaroid besides gave the group new instant cameras that they took on stage during events, notably the Grammy’s and an appearance on
Saturday Night Live. With people one time again interested in Polaroid instant cameras, there was just ane more thing the visitor had to practice- enquire them to not do the i thing everyone associated with their almost popular production.
You see, shaking Polaroids is a great way to increment the odds of the photograph you only took getting ruined, though nearly of the fourth dimension this fanning will do nada at all. As explained on a now defunct version of the official Polaroid website: “The epitome develops and dries behind a clear plastic window and never touches the air, and so shaking or waving has no event.”
In a nutshell, the prototype is sandwiched between layers of plastic, so shaking the photograph later it is printed and still developing can actually damage it, causing small blobs or blotches to appear. For anyone wondering exactly what you’re
to exercise with a freshly ejected Polaroid pic, co-ordinate to the people that make them: “The best way to ensure a perfectly developed paradigm is to simply lay the picture on a apartment surface immediately after information technology exits the camera.”
Given this, you might at present be wondering why it has long been a mutual practise to moving ridge Polaroids back and forth in the air directly after you have a flick- something that no doubtfulness ultimately inspired the lyric past OutKast.
This practice has its genesis in the early models of Polaroid cameras, specially those that used packfilm, otherwise known peel-autonomously moving-picture show, where you lot had to physically pare autonomously the positive and the negative after the photo had developed. Polaroid themselves notes, “Peel-autonomously versions of the motion picture needed to dry before it could be handled, so waving the photograph helped it to dry more quickly”. Given the blueprint here, waving with peel-apart film didn’t risk blotching every bit with subsequent generations of instant pic developed past Polaroid. That said, information technology should exist noted that such waving wasn’t actually necessary fifty-fifty so. One could just go out the photograph to dry naturally.
However, in the 1970s, Polaroid introduced their tertiary generation of cameras, such as the SX-70, amidst others, that used a new, and now iconic, square format integral motion picture where shaking, or really doing anything at all but waiting for the movie to finish developing, was entirely unnecessary- everything was independent in the flick, with no demand to pare or dry anything.
Despite this, even later Polaroid improved their instant development procedure, people connected to shake the Polaroid pictures back and forth in the air until the picture finished developing, seemingly blissfully unaware that this is entirely unnecessary, and even potentially counterproductive to the ultimate successful development.
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- Though Polaroid never released whatsoever official figures related to sales after the release of the vocal, information technology apparently wasn’t enough to save the company. They had to declare bankruptcy in 2008 and were rebranded the Polaroid Corporation subsequently that year. This marked the second time in the aforementioned decade the company did this, having declared bankruptcy in 2001 as well. Despite these setbacks, they still produces instant cameras, among other product, which go on to produce photos that some people shake for no particular reason.
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