Best Export Settings For Instagram Video

By | 27/10/2022

Know your Instagram aspect ratios and time limits. Here are tips for cutting videos for Instagram Reels, video posts, and stories.

UPDATE: This article was originally published in July 2021 and Instagram has since updated their platform once once again. IGTV is out, and Reels are now longer. The specs in this mail service take been updated to reflect the new best and max video settings.

Instagram allows for a variety of content types, but each mail comes with its own caveats and restrictions. At that place are three principal places you lot tin publish video content on Instagram. The Instagram feed, reels, and stories. These videos can take an aspect ratio anywhere between 1.91:i and 9:16

Let’southward take a quick look at the different options and restrictions of each. Plus let’due south learn about the ii important things you must know — aspect ratios and time limits.

Instagram Aspect Ratios

Now I should permit you know that Instagram does allow for a variety of different attribute ratios when posting in the app, but when it comes to working with videos and running advertisement campaigns, there are four master attribute ratios that every agency and client will require.

The aspect ratio is more important than the frame size. With the proper settings, a 16:9 video that is 1152×648 can look even better than a 16:nine uncompressed 1920×1080 video. Instagram volition compress on their finish, so it’s best to make sure you compress and your files equally much as you tin and stick to the gilded aspect ratios.

Instagram Video Aspect Ratios

  • sixteen:ix – Standard landscape videos
  • 9:16 – Vertical videos
  • 4:5 – Cropped vertical videos
  • 1:i – Square videos
Key Things You Must Know About Instagram Videos and Reels - Aspect Ratio

Instagram Feed Posts Video Settings

Posts are the O.K. in the Instagram world, dorsum in the days when it was a photo app. These posts can be photos or videos and will be displayed in the chief Instagram feed.

Dorsum when Instagram was all squares with a one:1 aspect ratio, y’all’d want to create content that was 640×640. Now in the world of 4K smartphones, your square canvas is improve equipped to handle 1080×1080 pixels in the feed. (Keep in heed that Instagram will still compress your content.)

If you are posting a video to your feed, you’ll definitely want to apply a traditional 16:nine, 1:one, or four:5 attribute ratio. You do not want to do a full vertical 9:16 video in the Instagram feed because the app will crop it to four:five to brandish. This is too true for Instagram Reels that yous publish to the primary feed.

Key Things You Must Know About Instagram Videos and Reels - Feed Specs

What are the all-time video settings for Instagram feed video posts?

  • threescore-second preview length, up to 60-minutes max length. (After threescore seconds, users must click Continue Watching to continue.)
    • Max file size for 10-minutes or shorter is 650MB
    • Max file size for lx-minute video is 3.6GB
  • Best Aspect Ratios and Video Sizes
    • 16:9 – 1920×1080
    • ane:ane – 1080×1080
    • four:5 – 1350×1080
  • Video Export Settings
    • H.264 video file
    • Bitrate target around 2-3 Mbps
  • Audio Export Settings
    • AAC codec
    • Sample Rate of 44100 Hz
    • Channels set up to Mono
    • Bitrate of 160 kbps

Note:
Remember that all content will be cropped to 1:i for display on the main account page, so no matter what yous post, make certain your cover image looks adept as a foursquare.

Instagram Reels Video Settings

Key Things You Must Know About Instagram Videos and Reels - Reels Specs

If you are making video content, Instagram Reels are what you want to be making right now. These videos alive in a split feed of all vertical video content that takes many aspects from Tik Tok. The content is all 9:16 and unlike Tik Tok, Reels only allow videos upwardly to xxx seconds long.

Reels can besides exist shared to the Instagram Feed just they will exist cropped to a 4:v aspect ratio. So make certain your text is in a condom margin or check to make sure people’s heads aren’t chopped off.

What are the best video settings for Instagram Reels?

  • 60-second max length (increased from previous xv and thirty-second max length)
  • Best Aspect Ratio and Video Size
    • 9:16 – 1080×1920
  • Video Export Settings
    • H.264 video file
    • Bitrate target effectually 2-three Mbps
  • Sound Export Settings
    • AAC codec
    • Sample Rate of 44100 Hz
    • Channels ready to Mono
    • Bitrate of 160 kbps

Note:
If yous allow your Instagram Reel to also testify upwards in the feed, your video will be cropped to iv:5 automatically. And so if you accept any text information technology may be cutting out of frame, besides every bit the elevation of subjects heads. Not just that, your embrace image will still be cropped to ane:1 for the profile page. Information technology’south a headache to remember all of these steps.


To aid you visualize where your Reels will get cropped, we have costless templates you tin can employ in Premiere Pro, Concluding Cut Pro, and Resolve to run into where your video will be cropped in the chief Instagram Feed. You can watch the tutorial and download the guides here.

Instagram Stories Video Settings

Key Things You Must Know About Instagram Videos and Reels - Story Specs

Stories are a unlike kind of beast, especially for video. All stories are limited to 15-second intervals, but you can simply mail service multiple fifteen-2nd videos in succession to make information technology longer. Just note that users can drop out or skip at any point very easily.

What are the best video settings for Instagram Stories?

  • fifteen-second max length
    • You can post multiple fifteen-2d clips in sequential order to make this longer.
  • All-time Attribute Ratio and Video Size
    • ix:xvi – 1080×1920
  • Video Export Settings
    • H.264 video file
    • Bitrate target around 2-three Mbps
  • Audio Export Settings
    • AAC codec
    • Sample Charge per unit of 44100 Hz
    • Channels set to Mono
    • Bitrate of 160 kbps

IGTV Video Settings – RIP

Key Things You Must Know About Instagram Videos and Reels - IGTV Specs

I’m not gonna lie, I don’t really know why IGTV however exists. (UPDATE – IT DOESN’T EXIST ANYMORE!) It’s non very pop, nor was it truly adopted past users or advertisers. That said, it’south the least restrictive of all Instagram video content, and it is the only place you can really upload longform video content or become Live.

What were the all-time video settings for Instagram IGTV?

  • 59-2d minimum length
  • 15 minute max length (60 minutes to verified creators)
  • Best Aspect Ratio
    • 9:16 – 1080×1920
    • sixteen:ix – 1920×1080 – (Users will have to rotate their phones, which information proves they rarely practice.)
  • Video Export Settings
    • H.264 video file
    • Bitrate target around 2-iii Mbps
  • Sound Export Settings
    • AAC codec
    • Sample Rate of 44100 Hz
    • Channels gear up to Mono
    • Bitrate of 160 kbps

All-time Export Settings for Instagram

Are you cutting Instagram videos in an NLE similar Premiere Pro, Last Cut, or DaVinci Resolve. Y’all’ll desire to make certain you accept the proper sequence settings when editing, and the best compression settings when exporting your videos.

Here is a great tutorial from Matt Johnson using Premiere Pro, but the standards employ to all not-linear editors.

Tips for Making Horizontal Footage Vertical

Demand to resize your edits for Reels, stories, or posts? Hither are some helpful tips and tricks y’all can use to make things easier and faster.

Source: https://filmbodega.com/blog/instagram-video-reels-must-know/