Best Lens For Ecommerce Photography

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Are you looking for the best lens for product photography? Are y’all struggling to make an optimal decision within your budget? We know there are literally as well many factors to consider when choosing the best lengths for your product photography merely we’re here to assist. From this commodity you will learn about the significant features of lenses, sympathize them and take a look at diverse examples and brands. Most important aspects of choosing a lens volition be taken into account step past step, and non forgetting those related to the budget.

Nosotros address the following questions you may accept about lenses for product photography:

What is really important in product photography?

Product photography is a subset of still life photography – taking pictures of inanimate objects. It is used in product catalogues, in e-commerce and its chief goal is to draw a product as it is, in an attractive style. Skilful quality production photography is important for e-commerce equally it provides data about a product, builds client’due south conviction, and reduces the number of questions.

In dissimilarity, the goal of commercial (advertisement, styled) product photography is to create emotions around the production and tell a story nearly information technology. It will aim to attract and engage a potential customer in a story.

Both types of nonetheless life photography tin can exist put into do with the help of a traditional or automated photo studio. Your studio setup volition crave different lenses for unlike purposes. And indeed, the decision whether you wish to engage in commercial or product photography will be defining your choice of lens.

Information technology is exactly the optical setup of your equipment that will be of key importance to produce good product photography. Read on to our “what is important in a lens?” and “how to proceed with settings?” sections to gain useful information for your selection of lens.

What are the features of lenses and which of them I need the virtually?

Focal length

Notice the focal length specification marked on the lens

The focal length of a lens determines


bending of view

– how much of the scene will be captured. It is correlated with the


(or zoom) – how large individual elements volition exist. Mathematically speaking, focal length

is the adding of the optical altitude between the focal point of a lens and the sensor in the moment when the discipline is in focus.

The longer the focal length, the narrower the bending of view and the college the magnification. The shorter the focal length, the wider the angle of view and the lower the magnification.

A shot of a bottle at 20mm

Focal length of 20mm

A shot of a bottle at 50mm

Focal length of 50mm

A shot of a bottle at 80mm

Focal length of 80mm

A shot of a bottle at 105mm

Focal length of 105mm

The photos show the divergence in magnification depending on focal length (distance from the subject was the same for each moving-picture show).

Physics bated, for product photography, you lot should cull a lens with a focal length of at to the lowest degree 50mm or preferably, a higher i. Lenses with a focal length smaller than 50mm can force you lot to bargain with the wide-angle


An example of this fault is visible in the start picture below.  The longer the focal length when photographing an object of the same size, the farther you have to move information technology away from the object. Thus, when choosing a lens, recall about the size of the studio infinite you lot use.

Magnification ratio

This is a parameter that frequently remains hidden from a first-time heir-apparent as yous would well-nigh frequently have to look into technical specifications of the lens model to notice it. Information technology remains crucial for the quality of macro photography and thus is worth considering.

The better your magnification ratio, the more detailed your pictures of small products will be. Imagine a small earring magnified to double its size without a loss of item. This is what you are aiming at with the magnification ratio.

Technically, magnification ratio is the size ratio at which the photographed object is thrown on the sensor of the camera. A 2cm wide band shot with a i:1 magnification lens will be depicted on the sensor with a size of 2cm, while a 1:ii lens volition render a 1cm object on the sensor. Simply speaking, look for a higher magnification ratio to reach ameliorate results.

Magnification ratio remains correlated with minimum focusing distance (described below), every bit the maximum scale is achieved merely at the closest distance a lens is able to focus.

An illustration of magnification ratio

The images represent a growing magnification ratio and the resulting size of paradigm on the sensor: 2:1, 1:1, and 2:1 respectively.

Minimum focusing altitude

Each lens has a focusing altitude limitation – the minimal distance from which the lens can focus on the product. When the distance between the camera and the detail is smaller than provided in the lens specification, it volition not be able to take hold of focus properly. You might take to motion the camera away from the production.

In some situations, when you cannot move the camera further from your product (e.thou. when using a fixed position in an automatic photo booth), y’all need to dispense the product. Otherwise, the lens may turn out to be useless.

Image quality in production photography

Today’s customers expect high-quality images. Even though they often use minor resolution smartphone screens to view your website, the epitome has to exist sharp for other purposes every bit well. For example, y’all might demand your pictures for publication in print or on a website, to exist seen on large computer screens.

There are a lot of factors which affect the quality of the final image and lenses are the most important. You should brand sure that the lens gives you overall sharpness, from corner to corner. Particularly, when you plan to crop detail images from a high-resolution picture.

Illustration of low quality

Image shot in low resolution causes the close-upwardly to be of bad quality.

An illustration of high quality

Image shot in loftier resolution allows for loftier-quality close-ups.

Which lens settings should I choose?

What discontinuity value for product photography?

Aperture is ane of the exposure parameters, side by side to shutter speed and ISO. It indicates the hole of variable bore inside the lens, through which lite travels into the camera body and onto the epitome sensor. Simply speaking, It regulates the amount of lite which the photographic camera sensor will receive. Thus, it correlates to image brightness and affects the

image quality

and its

depth of field

In product photography the discontinuity stays key to maintaining high quality sharp epitome and comes into close interplay with shutter speed and ISO. It is i of the questions you cannot omit, if you are interested in the all-time camera settings for product photography. Read our extensive guide on the aperture to observe how precisely you can manipulate this setting for diverse effects. For at present, a short graphic to acquaint you with the basics.

Aperture effect

What is depth of field?

Depth of field determines how deep into the programme the prototype stays in focus (remains precipitous).

It is the distance between the nearest and the furthest object that comes in acceptably sharp focus in an epitome. Depth of field depends on:

  • focal length

    – the bigger focal length, the smaller the depth of field
  • distance between camera and item

    – the smaller the distance, the smaller the depth of field;
  • aperture

    – the bigger the value of the aperture, the bigger the depth of field

As it is an immensely complicated topic that repeats across all styles of photography, for detailed information near focal length and depth of field refer to our all-encompassing guides devoted individually to these parameters.

Image quality vs discontinuity value

Autonomously from brightness and focal length, aperture affects the image quality. In general, most lenses are at their sharpest at middle values of aperture, like f/vii, f/11.

aperture value f/22 - details get blurred

f/22 details get blurred

aperture value f/11 - details are sharp

f/11 details are sharp

Keeping in mind that your product photography will crave an aperture value of around f/xi, it is worth adjusting ISO and shutter speed values accordingly. This social club of settings will permit you to go along the sharpness, while still retaining control over brightness.

When choosing a lens for product photography, you need to take into business relationship the depth of field yous need, the aperture that you lot are going to use and the quality that is bachelor at this aperture. Different lenses will have different quality at different aperture values. In general, it’southward best to keep aperture values of f/sixteen or below (f/11, f/7).

In some cases, e.grand. in high quality

jewellery photography

, you may need to use apertures from the range of f/4 – f/five.6 to achieve the best quality (though compromising the depth of field). In this instance, to attain a bigger depth of field, you tin can use software techniques such as focus stacking.

A shot of a ring taken at f/2.8

Movie shot at f/2.8

A shot of a ring taken at f/29

Pic shot at f/29

A shot of a ring taken with focus stacking

Moving picture with focus stacking

Comparing of pictures taken with aperture f/2.eight, f/29 and with focus stacking

What is focus stacking?

Macro photography is enervating. Product pictures shot with macro lenses offer high level of detail at the cost of focus difficulties. The background and more distant features of the product suffer from depression depth of field – they can get blurry and disturb the overall impression of the epitome. Think of a bracelet with a diameter of 5cm where only the front office stays in focus in the resulting movie.

Hither, professional photographers come with a technique called focus stacking to remedy this consequence. It is available for all lenses as it depends on focusing solely. Several photos are shot with focus on different areas of the product and then “stacked” onto each other using mail-processing software. The issue is normally a crisp sharp image of the product with maximum depth of field (read on to “lens settings” section for more on depth of field manipulation).

The focus stacking technique is automatically implemented in Orbitvu photo studios and known as “Super Focus”. It will allow you lot to shoot practiced macro photos of your products while sparing your work-time in the mail service-processing software.

Most frequent bug with lenses for product photography

Anyone involved with product photography has already identified several areas which might pose risks to the quality of final images. For a starting time, let us tell yous nigh several basic faults of lenses.

Chromatic abnormality

Chromatic abnormality is an optical problem of a lens. It happens when there is loftier contrast betwixt the white background and dark edges of an item. A frequent hazard for product photographers, as they usually use white backgrounds.

As a result of chromatic aberration, you tin see “fringes” of different colours along the boundaries between night and bright parts. Even though it is possible to eliminate chromatic abnormality in mail service-production, choosing a high-quality lens with minimal chromatic aberration will better serve your needs and save your time.

These pictures show chromatic aberration in macro and outdoor photography.


Vignetting is an optical trouble which causes the lens to underexpose prototype corners when comparing to the centre of the epitome. Its level is higher when using lower aperture values, which may happen when aiming at a blurred groundwork. In varifocal lenses vignetting will decrease with the growth of focal length.

Vignetting may occur more frequently when using a varifocal lens and its maximum and minimum focal lenghts. The take chances hides also here in the potential distortion (see below). These two faults make the use of 50mm and higher up prime lens the standard choice for product photography.

Image showing vignetting

To aid you lot understand vignetting…


There are two types of distortion – perspective and optical. You lot tin become the perspective one  when y’all e.yard. apply a wide lens. And information technology is intended in most cases and then. Optical baloney is a lens error which makes straight lines appear to be curves. The effect depends on the construction of the lens – a practiced lens reduces this effect.

Image without distortion

Image without baloney

Barrel distortion

Butt distortion

Pincushion distortion

Pincushion distortion

What is Not important in your choice?

There are lens features which add to the price and play its role in shooting action – ports, models, videos. They do not bring benefits for product photography.

Minimum discontinuity

Minimum aperture is the smallest value or the biggest hole which can exist formed in a photographic lens. In the model description of the lens y’all volition ordinarily detect a minimal aperture range, correct next to the focal length (e.g. 24-105mm

). This range reflects the largest possible aperture depending on the focal length used. In this example, the 105mm focal length allows the smallest aperture value of f/v.6 and the 24mm focal length allows f/3.5 minimum aperture value.

More than expensive lenses allow you to employ the same minimum aperture value throughout the entire zoom range. The well-nigh expensive lenses (so-called

fast lenses
) allow yous to achieve very big apertures in the range of f/1.2-f/2. In the case of product photography, this is normally non of import as modest apertures are rarely used due to very shallow depth of field.

Focal length and minimum aperture marked on a lens

The specification of minimum aperture for a focal length is marked on the lens.

Fast focusing

Fast-focusing is not the most important feature of a product photography lens as your particular does not move. This is what you should call up well-nigh when considering the buy of lenses to shoot action: e.g. in a reportage or in sports photography.

Silent autofocus

This feature would be helpful when recording a video with sound. When y’all use the lens for production photography, it is not as important. No sound, no problem.

Prototype stabilization

Information technology is practical when shooting handheld video or when you accept pictures free-hand. When taking pictures in a photo studio, y’all will exist using a tripod or a similar camera back up then there will exist no need for image stabilization.

In the case of some photo-automation solutions ( thousand. Orbitvu Alphashot) stabilization has to be permanently disabled when taking images with background removal.

Mirrorless cameras have the paradigm stabilization feature in the camera torso. Problem solved – there is no longer a need to buy lenses with this choice born.

How to choose a lens? – a step by step guide

With many lenses to cull from on the market, the decision can exist difficult and volition require some consideration. That’s why we’ve decided to guide you through the procedure with a step-by-step tutorial.

ane. Think almost the budget you want to spend on purchasing the lens.

Firstly, the camera model is important. It volition exist the torso that makes proficient use of the lens potential. If you demand to choose and do not have an unlimited budget, information technology is better to learn a ingather-sensor camera and its dedicated lenses.

Secondly, remember that good quality photos can bring you more profit, and then have into account how much yous can get out of your lens itself.

Final only not least, lenses tend to lose value over time much less than cameras and usually will be used longer than a camera.

two. Take into business relationship all of the functionalities.

Paradigm quality and sharpness, minimum focusing altitude and focal length remain cardinal. You already know that, so your lens conclusion might be a footstep further now.

3. Full-frame or crop-frame  sensor?

Every digital camera has an image sensor within which collects information most the image which is taken. The sensor size in your photographic camera poses a question for the choice of lens due to variations that it causes in available focal length.


full frame

is a digital version of a 35mm film frame. Full frame cameras, in most cases, offer more flexibility. You can use a higher ISO value without getting significant grain effect. It also guarantees, which is important to product photographers, college image quality. The full-frame is more than frequently used by professionals and the price is higher than the price of crop frame cameras. Additionally, total-frame cameras have smaller depth of field.


ingather frame camera

has a smaller sensor. Modern crop cameras can give very satisfying results at lower costs. If you demand images for your online shop, you lot should be able to find some models which will suit your requirements. Smaller sensor ways a bigger depth of field than in total-frame cameras.

Crop frame camera

Catechism EOS 77D – crop frame sensor

Full frame camera

Canon EOS 5DSR – full-frame sensor

It remains possible to use some

DX lenses

(for crop sensors) on a total-frame camera trunk. The cameras should automatically switch to DX way and utilize just a role of their sensor, one of the same size as in case of a crop frame camera. This, however, happens only if the photographic camera has the “auto-cropping” selection and at a loss of resolution. Still, beware of mount compatibility bug between DX lenses and total-frame cameras – always cheque the specifications.

In case you want to use a full-frame lens with a crop sensor photographic camera you lot demand to recalculate the effective focal length multiplying information technology by the crop gene (e.g. 1.5). To show information technology on an instance, crop lenses with focal length 35-135mm used in a full-frame camera volition have an effective focal length of ~50-200mm.

4. Cull the brand.

Each brand that produces a trunk kit has a different lens mount. You cannot utilise a Nikkor lens for a Canon body and vice versa – a Canon lens for a Nikon body.

You may also wonder whether to buy

lenses from brands other than camera manufacturers
. Consider Tamron or Sigma here, who are producers with a meaning popularity. In this case, you must remember that the specification should include the type of mount for which the lens was manufactured (eastward.g. Canon, Nikon, Olympus, Sony). A lens from non-producer brands can exist a pretty good compromise – the toll is normally lower, while the quality corresponds to that of the original camera producer-branded one.

Sony Alpha 7R and Canon EOS 77D with dedicated lenses

Call up that these so-called “replacements” may have a different fashion of operation, i.eastward. you will demand to

calibrate your body with the lens

from time to time. Otherwise, you might obtain an unwanted effect of back or front focus. This means that the focal bespeak in the taken film is shifted in relation to the betoken yous chose while taking the motion-picture show.

5. Choose a lens with an appropriate focal length.

Types of lenses – focal length

The focal length changes beyond a wide range of dissimilar types of lenses on the market. Master types can be summed up as follows:

  • varifocal lens (zoom lens)

    – allows the focal length to be adjusted within a range (east.1000. 27-70mm, 25-105mm, etc.);
  • prime lens

    – offers only 1 fixed focal length (the most pop and universal is 50mm).

If you photo items of different sizes, a varifocal lens will allow you to adjust the zoom level to the subject size

at any moment
. When using a prime number lense the just option to zoom-out the epitome is to move the photographic camera and the lens further from the object. With a zoom lens you can but make the zoom wider (smaller focal length) without changing the camera position.

When yous use a fixed lens, yous volition

always have the same focal length
, the same bending of view. Although the work can be less comfortable and present some limitations, you lot will always get the same focal length results. The standard lens, which is 50mm, has

a focal length near the optimal 44mm, similar to human vision.

6. Check the lens specification and use a lens comparison website before the final decision

You may have realized so far that the parameters of lenses are a complicated multi-dimensional question. To your aid in disruptive situations come websites such every bit Digital Photography Review, which offer

lens comparison engines and articles
. There will be many details listed in a clear table course and an option to compare several lenses. Endeavor this link for

their useful comparison tool


DPR lens comparison engine

Digital Photography Review – choose your lenses to compare!

When information technology comes to lenses, they all take faults to a bigger or smaller extent, so be as precise as you can. Keep in mind the quality contributors we mentioned in a higher place – focal length, discontinuity, magnification ratio, and then on. The comparison engine volition provide plenty of data you volition find useful – compatibility, prices, physical descriptions.

Recommended lenses for production photography

Do yous remember the feeling of having to wait into the thick technical specification and manual booklets of any equipment y’all purchase? Don’t worry, information technology’due south a normal reaction to their specifically difficult linguistic communication and big volume. However, this fourth dimension nosotros would similar to invite you lot to have a wait into the detailed description of the lens you intend to buy.

Search there at least for the magnification ratio parameter, ane of the less advertised means to good quality macro photos. Most of your potential buys volition already take a “macro” label simply with a dive into the tables you lot volition be able to better compare and analyze the pros and cons.

From united states, here comes a recommendation shortlist of lenses from diverse brands. We paid attention to the focusing parameters and all the factors we mentioned before. It would be important for you to remember that all producers utilize different mutually incompatible mounts for their lenses. The mount tin can differ from DSLR to mirrorless fifty-fifty within one brand. Build your set carefully as well minding whether you use a crop-frame or total-frame camera.

Lens comparison in DPR

A screenshot from a DPR comparison of chosen recommended lenses.


Canon EF-S eighteen-135mm f/3.v-5.six IS STM

– (for crop-frame cameras) Y’all go a very versatile focal length for various needs of product photography.

The lens is well-priced and, for Canon, offers a good

price-quality ratio

optimal cost-quality / versatile focal length

Catechism EF 24-105 mm f/4 Fifty EF IS 2 USM

– (for full-frame cameras) Again a very broad range of focal length. The Fifty (
L- very sharp
) series has the best focus parameters and depression distortion.

high quality / average cost

Canon EF 100mm f/2.8L Macro IS USM

– (for full-frame cameras) This prime lens has a very proficient magnification ratio, focusing parameters and depression distortion.

extremely sharp / high quality / 1:one magnification ratio


Nikon allows the use of their DX lenses (models dedicated to crop-frame cameras) for both ingather-frame and total-frame cameras with a hint that you must recalculate focal length and you may see a strong vignetting issue.

Nikon AF-S VR Micro-NIKKOR 105mm f/2.8G IF

– Expect proficient focusing and magnification ratio. It is a lens dedicated to macro photography.

1:i magnification ratio / good quality

Nikon AF-Due south FX NIKKOR 24-lxx mm f/ii.8E

– Universal focal length and proficient focusing parameters.

expensive / sharp

Nikon AF-S FX Nikkor 50mm f/1.8G

(for full-frame cameras) Treat this lens as an entry-level option for product photography. Information technology has a standard focal length and a practiced price.

Very skillful price / a lens for the start of adventure in product photography


Sony E18-135

– (for crop-frame cameras) Should you determine to employ Sony, this lens offers versatility in focal length and image stabilization.


/ arrangement lens for Sony

Sony E55-210 OSS

– (for ingather-frame cameras) Expect a basic-level, well-priced, and versatile (even for high focal lengths) solution with this lens.

good price / system lens for Sony

Sony FE24-105 1000

– (for total-frame cameras) – Hither, you lot will be very satisfied with the focusing parameters and focal lengths perfect for product photography.

average cost / high quality / sharp

Sony Iron 50 mm F2.8

– (for total-frame cameras) This one, dedicated to macro photography, wins a lot for its outstanding magnification ratio in this price range.

very skilful price / starter lens

Sony FE 90 mm F2.viii Macro Yard OSS

– (for full-frame cameras) This macro lens has very practiced focusing parameters and a noteworthy magnification ratio.

very sharp / good overall quality

Third-party lenses:

If your budget is express, you may consider one of the third-political party lenses.

Sigma C 18-200/3.v-vi.3 C DC MACRO OS HSM –

(for crop-frame cameras) This Sigma, while in macro mode, offers a better magnification ratio than most standard lenses.

good cost / macro capabilities

Sigma AF 105/2.8 MACRO EX DG Os HSM

– This prime lens can do its chore for macro photography. A practiced magnification ratio would be its key advantage.

very precipitous / ane:one magnification ratio

Tamron 35-150mm F/2.8-iv Di VC OSD

If you are looking for a varifocal lens in moderate price and one constructive in product photography, this Tamron might be of interest to you.

universal / less distortion

Tamron SP 90mm F/two.8 Di MACRO i:one VC USD

The advantage of this macro lens would be the one:i magnification ratio achieved within a good cost range.

1:one magnification ratio / very sharp

Lens recommendations for automated production photography

If you are looking for lenses to be used in photography automation solutions ( thousand. Orbitvu Alphashot) your choice volition be limited to camera brands supported by the photography automation system. Nowadays it volition usually exist Canon, since Canon provides the well-nigh versatile back up for third party solutions. In case of Orbitvu automation y’all can find more detailed data on our



The core of this commodity was designed to aid you lot to decide which equipment is the best fit for you. Nosotros tried to base it on all your product photography needs and modern market place requirements. And to speak from experience.

We promise you lot will get a tonne of satisfying results. Setup your studio, equip it with a adept camera supported by an optimal lens and the journeying begins. The experience and applied  knowledge of lens specifications will come up with time.

Should yous desire to read more than tips about creating content, accept a look at our other guides to product photography.