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Consent Photography Form For Social Media

By | 07/08/2022


The Health Insurance Portability and Accountability Act (HIPAA) started several years before social media platforms began. Because of this, it didn’t initially include anything regarding these platforms. But today’s updated version of the HIPAA Privacy Dominion prohibits the use of protected health information on social media.

Despite this, health employees still tend to violate social media regulations. A 2015 investigation focused on photographs and videos of patients posted by nurses and abode intendance workers. The results uncovered 47 HIPAA violations since just 2012, only there were likely more that never got reported.

Dealing with a HIPAA violation is one of the last things you want as a wellness practice. It volition cause clients to lose trust in your organization and you lot could face hefty fines and penalties.

To prevent these breaches, health practices demand to get authorized consent from patients.

This could be for employ of videos, images, testimonials, or example stories which are often for marketing or educational purposes. It’southward helpful to utilize real-life examples of patients to appeal to other clients.

While it’due south useful for your exercise and audience, not all patients are comfortable with you posting near them online. This is why it’s necessary to first receive permission. The best style to do this is with a social media consent class.

By signing these forms, patients either grant or waive the right for the visitor to use their health information on social media. These provide a record that you did receive permission in instance the patient changes their mind or denies consenting later. Then what all should y’all add to brand sure these forms are comprehensive and have all the necessary details?

Here are 12 details to include when creating a social media consent grade to receive legitimate permission.

Tabular array of Contents

  • Blazon of Content

  • Purpose of Content

  • Data Included in Post

  • Where Information technology Will Terminate Upward

  • When It Volition Get Used

  • Who The Patient is Authorizing

  • Historic period Acknowledgement

  • Legal Guardian Identification

  • Contact Information

  • If Patients Change Their Minds…

  • Explanation of Compensation

  • Sign and Appointment

  • Decision

Type of Content

One of the first steps is to explain the type of content that yous’d be sharing. This clarifies exactly what information of theirs that they’re authorizing.

For case, volition you be sharing a movie or video that they’re in? Are they the focus or just in the background?

Or are y’all sharing a story or testimonial of theirs that includes patient identifiers, such as their name, age, condition, or handling?

Every patient volition be comfortable with something dissimilar. Some people don’t feel vulnerable at all if pictures and videos of them end upward online. But others don’t want any physical representation of themselves.

via issuu

Some may only be okay with being in the groundwork of images or videos. They don’t want people to know any details of their condition through a story, but they’re fine if people know they visited your practice in general.

Specifying what content you will be posting gives them control to cull what they’re OK with. This manner, there are no surprises if they come beyond their story or their film online.

Purpose of Content

This explains why you’re using this content online, such as for educational or marketing purposes. Information technology helps the patient know why their data is valuable for sharing online with the public.

Some people are more than reluctant to share their details because they don’t know what utilise information technology volition take. Nevertheless 90% of immature people would trust health data on social media, and then they know that information technology has value.


If these consent forms explain what use their details have, they may trust your organization more than to share it. 61% of people already feel comfortable sharing their health information with doctors online.

By knowing that their details could help your practice and other patients, it could incentivize them to give permission. Since they find benefits from health content online, they already know it could exist useful for others. This is why you want to brand them aware of the purpose of using theirs, so they know how information technology can help.

Information Included in Post

The side by side thing you want to add to a social media consent form is the specific data that you volition use inside the post. This can help them decide if they desire to give permission or not. For instance, you lot should country if you merely program to use details nigh their status with no other identifiers, such as proper name or epitome.

Merely if information technology includes more than of their identity, they may be more reluctant. To brand them more than probable to complete the course, you tin add a checklist with all the details your organization would potentially use.

This way, the patient even so has control over what they feel is virtually appropriate for sharing. It makes them consider all options. That style they can requite potency without getting upset over a detail that they hadn’t considered before, merely aren’t okay with.


Where It Will End Upwards

Always inform patients of where their information would end upwardly when they give consent. This helps them keep track of information technology so they know how you used their data. It builds trust letting them know where you volition include it.

If someone doesn’t accept a specific social media platform, they might non let sharing their details on that site. That mode, in that location aren’t posts about them that they can’t see.

Each age group has different platforms that they’re more than familiar with.

Facebook gets the most employ of any platform with 2.7 billion active users each month. Following that is Instagram, merely at that place are far fewer older users on this platform than on Facebook.


YouTube also gets loftier use with 2 billion monthly active users, but the historic period group breakdown is slightly different. Of all popular sites, older people apply this one the well-nigh. 58% of those over 56 years erstwhile use YouTube.

But just because they use a site doesn’t necessarily hateful they’ll want their information on it. People don’t ever trust these platforms with their private data, so chances are they could also be hesitant about having their PHI posted on it.

Only 53% of people agreed in some way that Facebook protects their privacy and data, despite it being the most used platform. This made information technology the least-trustworthy site. A lack of trust from almost half of users could influence how they respond on a consent form.

This is why you should always include the platforms you’d be using the content on. Patients can select which ones they approve of and so they know and trust where it will end up.

When It Will Go Used

Make certain to specify the length of use for all patient details you plan to post. Is it a 1-time case or is information technology for long-term, repeated use?

Adding this volition save you lot from having people forget later on that they consented. When they come across your company include something about them, they’ll remember that they gave you permission for long-term use.


Or, it allows them to concur your company accountable for unmarried-apply. If they see that you posted details again in the future when you only included a specific utilize, they can right your do.

This may seem obvious, but you should ever state who the patient is authorizing. Your organization’s name needs to appear on these forms so that they know who they’re granting permission to.


Doing this distinguishes from the visitor asking for permission versus the employee. No staff member should be request to post PHI on their private folio. It’due south unprofessional to develop this kind of personal relationship with patients.

Understanding that it’south the visitor requesting use makes more sense to the person signing. Information technology’s more trusting that it will get structured utilize from your practice’s social media squad than one of the wellness workers for their private account.

Age Acknowledgement

In most cases, minors have a personal representative who tin can make medical decisions on their behalf and access their data.

This is usually a parent or guardian.


Because many children can’t brand their own decisions, social media consent forms need an acknowledgment that the person is an adult.

This goes along with the age acknowledgment. If the patient from who you’re requesting consent is unable to make medical decisions, you demand permission from someone else.

via neuac

Besides minors, not all adults tin can make their own decisions.

Effectually 40% of adult medical inpatients and residential hospice patients have lost this capacity. And over 90% of adults in intensive care units tin can’t make decisions either.

These decisions include consenting to social media, too. If someone can’t make their own medical choices, so they tin can’t consent to you lot using their details online.

Because of this, you should take a space for permission from patients’ guardians or personal representatives. This could mean requesting their name, age, relationship to the patient, and signature.

Ever request contact information from the consenting person and list your practice’s likewise.

If annihilation changes in the time to come for use of their details, you will demand to follow up to inform them and get consent again. Without their preferred contact method, this becomes a bigger challenge. Simply having information technology correct on the form makes information technology like shooting fish in a barrel and all in one place.


Likewise, as well include how they tin get in touch with your practice. This could mean adding the email or extension for your social media coordinator. That mode they can contact the relevant team fellow member directly instead of getting bounced around between staff.

A patient who has questions about the consent course or changes their heed subsequently will need to contact you. Having this on the form makes this easier for them, just like having their information on it makes things easier for yous.

If Patients Change Their Mind…

Like I just said, a patient could end up changing their heed afterward. They might have been OK with consenting at i point, but at present they experience uncomfortable with having their details on the internet.

Include a department that explains how your squad handles these situations. You should always offer the pick for them to modify their permission since their health is sensitive to them.


But also note how this works if you’ve already posted on social media with their previous consent. If they change their decision subsequently, does that mean you’ll remove the posts y’all already made? Or does it hateful yous will no longer post annihilation in the time to come, and they tin can’t alter the consent for what’due south already posted?

Always bespeak this to set clear expectations and inform them how to modify the status of their consent. If they demand to formally revoke the permission in writing, and so y’all should state this on the form.

Explanation for Bounty

Depending on what you’re using content for on social media, you may need to explain the rights to compensation. If a patient’due south paradigm will exist in an advertisement that leads to financial gain for your exercise, it’south best to explicate these rights.

via AdventHealth

Without this, someone may try to demand compensation from your do for using their paradigm and likeness. Just adding this volition prevent any legal problems. As you already know, using someone’s image or details without consent violates HIPAA.

But using their epitome and likeness for commercial reasons without consent is also illegal. If your do is going to profit in whatsoever way from the post, brand sure to explicate that they won’t have access to that benefit.

Sign and Appointment

Finally, in one case you get through all the requests and explanations of what the person is authorizing, you need a space for them to sign and date. The signature is what grants you the ability to share their details because it officially identifies them.

Adding the appointment with the signature is also necessary. It indicates when the document goes into event to analyze when your practice tin start using the cloth. Without a appointment, information technology’southward unclear when you obtained permission and when you could have legally started including the patient in posts.

via Adams Drafting


Social media is a great tool in the health industry for reaching clients and sharing success stories of your exercise. Even with all of the benefits, you demand to ensure your team uses it accordingly so there are no HIPAA violations.

Part of avoiding inappropriate apply is using social media consent forms. These ensure y’all have proper authorization earlier sharing anything and so you lot don’t violate anyone’s privacy.

By having a thorough consent form, patients fully sympathize what they’re agreeing to. They’ll experience more relaxed letting y’all employ their data if they have control over where it ends upwards, what data you use, and the kind of content you’re creating.

Information technology also puts their minds at ease to know they can change their mind in the future and that they tin contact you with any concerns. That way they won’t feel pressured or intimidated by the requests.

Source: https://etactics.com/blog/social-media-consent-form