How Much Should I Charge For Product Photography

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If you lot’re a product photographer or a concern shopping around, yous may be wondering what is the standard price for production photography.  For the final 10 years i’ve managed the entering sales for POW! Photography and prior to that I worked equally a commercial freelance photographer.  Beneath are some of the lessons I learned regarding photography pricing over the years.

See Our Actual Pricing

For years, our pricing has set the standard for ecommerce production photography in the manufacture.  We are fully transparent with our pricing and our numbers are easy to empathize.

What Should I Accuse For Product Photography?

The cost of a ecommerce listing product photo should be between $twenty – $90 per photo depending on the complication.  A custom creative freelance production photography photoshoot will cost betwixt $500 – $4000 a twenty-four hour period + expenses.  However, considering photography is an art pricing is relative and tin can fluctuate based on market, photographer reputation & project complexity. Inflation is a reality in 2022 and the cost of everything is increasing and i’ve updated the pricing above to reflect that.

Two Product Photography Pricing Models

Pricing for a production photography project should be based on what the project is & the market rate taking into consideration power to embrace overhead and expenses. There are 2 ways that product photographers can neb their shoots; per shot and by a day rate.  Typically ecommerce photos are based on a per photo rate and creative photos are based on a 24-hour interval rate.

Ecommerce Production Photography Pricing

Near mid-size catalog and ecommerce photography studios that focus on white background photos, will bill by the photo.  White background production photography ranges from $20 – $ninety per photograph for most respected ecommerce professional product photography studios.  At that place are usually upcharges for more complex photos.  You lot can run across what nosotros charge for white groundwork photography on our pricing page.  Nearly business become betwixt two -3 photos per product at to the lowest degree and businesses in full general should try and upkeep at least $400 per production for the different photos needed to create a full product list.

Large enterprise focused catalog studios are billed based on the project requirements and are usually not transparent most their pricing.  You typically demand to approach them with at least 10k photos.

Custom Product Photography Pricing

Custom photoshoots, that are unique or creative are typically be billed a day rate + product expenses.  A professional photography production typically takes multiple days of negotiations, preparations and you volition most likely demand to be in that location on the 24-hour interval of the shoot.

A 10 hour day rate with creative product photographer can range based on experience between $500 a day and going as high as $3000 with the boilerplate beingness effectually $2000.  This does not include administration, post-production, props, buying and returning props, stylist, models, locations, usage or other billable fees that go into the creation of a shoot. For a shoot similar this a client should wait to pay between $2000 – $5000 for a mean solar day of commercial product photography and perhaps more depending on how complex the request is.

When bidding a project business organization should exist careful with their RFP (request for proposal) and be very specific and strategic about what photos will need to be created and for what placement.  This is considering nigh artistic photoshoots are only able create two – 5 final photos in a solar day depending on the complexity of the request.

Photography Pricing Strategies For Photographers

The value of photography is abstract and based on perception.  Which means that photographers should set their pricing based on what they feel they’re worth and what the customer is willing to pay because photography has no set value.  Yous should never pecker less than your cost to complete the shoot, simply that’south just common sense.

For example, it’s not unlikely that two photoshoots billed at different rates can result in similar last photos.  This is considering there are many potential paths to become to that terminal photo.

In a situation where in that location are no client requirements and production is not required, than I could photograph the aforementioned photo in my own house that I could using the same techniques that I could use on a large production shoot with a squad of assistants, stylist and art directors. Therefore it is possible to create a like photo in both environments despite unlike paths of production.

This brings upwards a “tree falls in the forest” circuitous question of value. “If I can create the aforementioned photograph by myself for costless that another photographer bills a premium for what is the value of that photo.”  The answer is that the photo itself has no inherent value other than the value that the heir-apparent is assigning by hiring you to practice it.  Therefore, the question of “What should I accuse for product photography?” is ultimately about what you desire the photography to be worth.

This is of import for negotiations and pricing strategies.  Your cost must reflect what you think it’s worth and that must equal what your client believes that information technology’s worth.  If you feel similar your not getting paid plenty, you lot’ll near likely do a poor job on the projection because you lot will feel its not worth your time.  Alternately, if the customer doesn’t agree with this value than they will not feel satisfied with the results.
Since there is no specific value, across the expenses, both parties must be convinced that the perception that creating these photos is worth the spend.  In my experience, the best approach is to start with what you believe your rate should be and stick to it. Work with clients that agree to that rate and pass on clients that practise not agree to that rate.

For a photographer discovering your rate takes time and experience and this is one of the hard parts of being a professional photographer. Over time y’all volition customers volition requite yous hints as to what you tin can bill and the marketplace will help guide your pricing strategy.


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