How Much Time Lapsed Photography Is Used In Advertising And Commercials?

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If you don’t already know how effective video is in a marketing strategy, we’ve got news for y’all. Video converts ameliorate than merely about annihilation else in your marketing toolkit.
Nosotros already know that video is not only desirable, information technology’southward a must if you lot’re hoping to capture a piece of the billion dollar structure market. Nosotros know it increases SEO, engages customers more effectively, and is a staple on social media. The vast majority of business owners are media savvy, which makes video marketing practically universal.

And there’southward the rub.

How can you stand up out in the roaring crowd of media advertisement bombarding consumers every 2d of every 24-hour interval? And simply considering y’all’ve got lots of traffic doesn’t mean your website visitors are engaged or more likely to convert into eager buyers.

We have a solution: time lapse video. It could make all the difference in the world.

Hither are five reasons you should consider adding time lapse video to your overall marketing strategy.

#i: Y’all Can Bend Time

Time lapse video makes for a highly condensed yet however cohesive narrative for the viewer. These days, people are and so pressed for time, y’all have seconds — quite literally — to grab their attending.

In a world where to exercise lists are never ending and long term objectives are stretched over ten year periods, watching a edifice go up in under two minutes is, well, highly satisfying. The rapid pace catches our eye and keeps our attention. And information technology only takes a few minutes to watch.

Time lapse video unlocks a hidden dimension of the narrative which evokes an immediate, visceral reaction and associates your building projects with efficiency and completion.

#2: Go a Storytelling Ninja

As any marketer will tell you, to stay relevant in today’s marketplace, your brand must have a story attached to it.

Website algorhythms rank videos in function based upon how many times they are shared. In 1 advertizing campaign, REI chronicled the journey of Mirna Valerio’s 50K race to show how one woman triumphed over pain, arduousness and even torso shaming. REI aligned itself in the consumer’s listen with victory and with the resilience of the human spirit. It was an eleven minute video that garnered much praise and over one-half a million views (which by and large correlate to shares).

Another recent video on YouTube uses time lapse to tell the story of a kidney bean. Growing from a seed to a mature constitute. Xx v days, compressed into under four minutes. At the time of this writing, the video has garnered over 4 million views and just under five,000 comments.

If a fourth dimension lapse video of the humble kidney bean can engage viewers like that, what could you exercise with a time lapse video of your construction project? Using this media method to tell your story does in two or iii minutes what an entire television ad entrada tries to practice in six months. In 120 seconds, information technology can tell the story almost how you took a bare patch of footing and transformed information technology into a someone’s dream dwelling house, or an iconic urban building.

#three: Show ‘em, Don’t Tell ‘em

The earth may be flat but that doesn’t hateful we all speak the same language. But we can all understand letters communicated through visual storytelling. Your time lapse video can obsess someone’south attending and hold information technology whether they speak French, High german or Swahili. No subtitles necessary.

Your time lapse video can obsess someone’s attending and hold it whether they speak French, High german or Swahili. No subtitles necessary.

#four: Let Your Work Speak For Itself

With a time lapse video, whether on your website or in a boardroom as yous pitch your project, you allow your work to speak for itself. Potential buyers and clients volition run across a outset-to-end narrative of your project giving them an eloquent, succinct preview of what they can expect from your company.

#5: Make Irresistible, Shareable Content

Who doesn’t check their telephone, standing in line at the Starbucks or waiting in a doc’southward office? Over half a billion people are on watching video every day on Facebook alone. And research shows that video is driving purchase beliefs like never before.

Statistics tell us the near shared videos on Facebook involve ‘hacks’ and backside-the-scenes content. The YouTube recipe channel, Tasty —whose videos are shared almost ubiquitously on Facebook — has just nether ix 1000000 subscribers and frequently uses time lapse photography to engage its viewers. People see the ‘story’ of a recipe with all its mouthwatering ingredients and clever methods for cooking them in abbreviated videos finished just earlier the barista calls their name. And they share it.

Lesser line? A fourth dimension lapse video is a fantastic way to reach your target audience.

Are you fix to take your marketing to the next level? Let’s talk. Click here to connect with i of our video production experts.

Janelle Bevan, M.A.

Janelle Bevan, K.A.

Janelle has produced and project-managed a wide assortment of videos ranging from corporate commercials to long-class documentaries. While completing her Master’southward degree at the University of Oklahoma, she served as the graduate banana to the department chair for the Creative Media. Janelle has worked with many nationally recognized organizations, creating documentaries for the National Association of Broadcasters, designing and editing instructional videos for the Federal Emergency Management Agency, too as producing the 2022 Circulate Education Association awards testify in Las Vegas. Janelle is a six-time Telly Award winner and won a 2022 Emmy for her documentary featuring a collaboration from three executive producers of AMC’southward The Walking Expressionless. Janelle has since served as NextThought’due south Director of Post-Production and Media Management and helped facilitate over 1,000 videos in the final year.


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