A Facebook page is an excellent style of keeping up to engagement with clients, sharing by and electric current work, and finding potential customers.
I pride myself on my Facebook page, which I update almost every day. Because of this, it has grown steadily for the by ten months.
Very few of you know this, just I used to spend a lot of time writing for a website on internet marketing. I know a thing or two well-nigh setting up a decent looking fan page. Having an attainable and attractive Facebook photography fan page will do your career a lot of practiced.
Setting Up a Photography Page on Facebook
Starting a photography folio on Facebook is like shooting fish in a barrel. The crucial role is knowing which options to select to go the most out of your account.
When registering your fan page, the beginning affair you want to practise is to select the right category. I discover it’s best to list yourself as a website rather than a public figure.
In that location are a couple of reasons for this.
First, you lot look a flake ridiculous when y’all’ve got 12 fans, and you’re calling yourself a public effigy.
Second, when y’all
become a massive success, there are limitations. Y’all can only reach 10,000 fans if you’re not listed every bit a website.
I wouldn’t be surprised if this changes since Facebook is now allowing subscriptions.
One of the good things most having your fan page is that information technology can turn up in a Google search. But this is only if they deem it relevant enough.
For this to happen, yous have to include the correct sort of information. To practise this, edit the
section of your Facebook page and tell people about who you are and what you practise.
The “Virtually” section volition announced under the profile pic, above the like counter. You tin use it to attract new visitors who are viewing the Facebook page for the first fourth dimension.
Information technology costs nothing to fill in, so make sure y’all don’t avoid it.
Choose a Profile Picture that Represents Your Business
The profile picture show for a Facebook page is a footling scrap more complicated than your regular account. Since you have a photography business organization, choice a photo that best represents your services. It’s a great way to concenter people and brand them like your page.
Your contour film displays at 170×170 pixels on computers and 128×128 pixels on smartphones. Since recent updates, it comes with a circle cropping.
Use that space to either display an image or some text that would enable people to learn more nigh what you do when they go through your business relationship.
I’ve used both, as you can see below, simply I currently adopt the
With the elementary version of the profile prototype, I can do three unlike things:
- Brandish my full name and logo at the bottom, so at that place’southward no confusion;
- Include a photo of one of my models;
- Add my logo icon.
is particularly of import because information technology’southward what people see when I comment on a post or write something on my wall.
My logo helps to build my brand and can do the same for you if you cull the right one. It doesn’t have to exist a logo as such. Information technology could fifty-fifty be just your proper noun or favourite photo. But it should be something that you want to associate with yourself.
Use Your Encompass Photo to Advertise
The Facebook comprehend is a smashing way to attract even more than people to your folio. So make sure you choose something that volition catch people’s eyes. Subsequently all, it’due south the outset thing that anyone who visits will see.
You lot can add a yet prototype of something photographic, text-based, or a mixture of the two as your cover photograph. Yous can even choose to prove a video if you want.
To make the most out of your cover photo, make something captivating and unique. Your logo, along with an paradigm of what you are about and text maybe a little too much.
Feel free to experiment with themes that tie both your profile and cover photos. Y’all tin can try annihilation from using similar colour schemes to displaying pictures with related content.
Retrieve to give as much visual information as you tin without being over the top. If your profile photo is your logo, then keep it gratuitous from the comprehend.
Show Your Portfolio
All your photography Facebook pages should have access to your portfolio.
I’1000 enlightened that people all the same worry about sharing their photos on Facebook for legal reasons. Don’t be.
So long as you lot take care of
you put them upward, no one will steal them or use them for anything worthwhile.
The first thing to do is to learn how to share your photos on the internet professionally. Y’all tin read about it hither.
Pay attention to how to post photos on your Facebook page. Information technology’due south more of import than yous may think. Things like color profiles and image sizes are crucial to make certain all your images display correctly.
If you’re worried about people taking your photos, you lot can always include a watermark.
If anyone steals your watermarked photo, it will be articulate where it came from, and you tin accept legal action.
Have a await at my Facebook watermark beneath. There’s nothing worse than taking a good photo and putting a big garish watermark correct in the middle.
It’due south completely distracting from the photo and won’t do you lot whatever favours. Then just make certain it’s minor, in the corner. You tin can learn more than about creating watermarks hither.
Only Choose Your Best Photos
What I meet all the time on Facebook are a few good photos dispersed amidst a load of rubbish.
When y’all’re sharing photos, think that your album can only ever be as strong as theweakest
photo. Don’t include poor quality images since they accept the attention and interest from your best photos.
If you’re going to include all of your wonky, poorly exposed duds, it’s likely that people won’t even like your page.
I’ll requite you an instance:
I was at a friend’s nuptials BBQ the other day. I took 761 photos, simply only 156 made it into a photo album.
I’m way past taking poorly exposed, wonky, or out of focus photos, just I nevertheless make sure that the diverseness I’m displaying is going to interest the reader.
No one wants to look at five photos of the same person doing precisely the same thing, from the same angle or perspective. That’southward why you need to remove the pictures that you deem redundant and stick to the ones that volition make people clicking for more than.
The best if you select your 30 best images and mail service information technology every twenty-four hour period of the month. Sometimes fifty-fifty one fascinating image tin can stimulate the viewer’due south curiosity toward your work.
If yous leave the viewer impressed and wanting more than, you lot’re onto a good thing.
Continue up a Regular Post Schedule
Yous too need to mail pictures to your Facebook page ofttimes.
You may have noticed that I regularly update my Facebook wall with new photos. It’s so that I tin keep you lot interacting with my Facebook and go your feedback on my photos.
You may also discover that you no longer hear from specific pages on your Facebook, fifty-fifty though y’all “similar” them. Information technology happens when you stop interacting with them.
Keep up your interaction with regular photos if you want your fans to remain interested in your Facebook page.
Add a Call to Activity Push
The goal of your Facebook fan folio is to get clients. Nosotros need to brand it elementary and easy for them to similar and follow u.s.a..
Past adding a
Call To Action
push button, you can turn your page into something other than another irksome and mundane page.
On the Good Photography Facebook Page, our ‘Call To Action’ button says
The Sign-up button is dissimilar from the ‘Like’ button, every bit it shows in that location is actress content than simply what you show here. This volition exist the same for yous, every bit the Facebook fan page is in that location to direct people to your website.
If a prospective client clicks on the button, Facebook will straight them to our website where they can sign upwardly with their email. In return, they go a free video and an introduction to what nosotros offer.
The call to action button makes it piece of cake for people to get more involved and wait at our services. If yous don’t get in like shooting fish in a barrel, they volition like the page and, quite maybe, movement on. They will experience they have reached the maximum interaction with yous, your page, and, therefore, your company.
Choose and Claim Your Username
One time you’ve got all of the to a higher place complete, information technology’due south fourth dimension to start sharing the page and getting people to like it.
It used to be that, after y’all had 25 likes, yous could merits the custom URL, but I think that’southward changed, so you don’t have to anymore.
Either manner, it shouldn’t exist hard to detect 25 fans, just ransom your friends.
One of the first things you lot volition want to do is to claim your Username. This is what most people will apply to find your page when searching.
My top tip for choosing this proper name is using capital letter letters.
Facebook volition recognize where you lot have specified uppercase letters. So, when I set the URL to ExpertPhotography, even when someone types in www.facebook.com/expertphotography, it reverts to world wide web.facebook.com/ExpertPhotography, which looks a lot amend.
Yous can do all this from your “About” section.
Go along your title relevant and include the word “photography”. ”Tim Smith Images” doesn’t tell you that he’south a professional photographer, fifty-fifty if you call back it sounds meliorate.
essential when information technology comes to cyberspace marketing.
Share Your Page to Increase Interaction
The next step is to get into your resources tab and select how you lot desire to connect with people.
You may desire to have out some advertizement or email your contacts, telling you that you take a new fan page.
There are two options that I ever use. The first is to connect your page to Twitter if you have one.
That way, whenever you post something on Facebook, it will appear on Twitter too. This should hopefully improve your reader’due south interaction.
Slightly more complicated: utilise a social plugin if you use a website. In other words, you need to create a Facebook ‘Like’ box that people can click on while they’re browsing your site, which will instantly make them your fan.
There are dissimilar options for different websites, but one thing I would recommend is to utilise the official Facebook plugin.
I wasted and so much fourth dimension non using it considering, although information technology’s not the best-looking affair in the earth, information technology certainly helps to proceeds new fans.
My folio is currently growing by about 1,000 new fans a month. I put a lot of that downwards to this plugin.
Don’t miss this pace.
Later y’all consummate everything above, the final step is to share it on your personal Facebook and ask all of your friends to like it.
I’m non one for finding fans similar this considering, if they’re not interested in what I’m offering, I don’t want them on the page – information technology does nothing.
But when you’re outset starting, it helps to heave your numbers, so y’all don’t look like an apprentice.
And there you have it: everything yous need to produce a folio that will go you more customers for your photography.
Looking for more great social media photography tips? Check out our
Instagram tips for smartphone photographers
photography tips for food bloggers
To larn how to build a serious following with social media, don’t miss out on our ebook – Social Success Strategies!
Posted by: Fusiontr.com