How To Make A Professional Watermark For Photography

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Watermarking your photos helps protect them confronting copyright infringement.

At present you’re probably wondering, how can I make my own watermark for gratuitous? I will show you how to practise it in Photoshop and Lightroom. And it’s easier than what yous may remember.

What Is a Watermark and Why Use I?

A watermark is a fashion of signing your images as the owner. It’south besides a deterrent to
copyright infringement.

A watermark is usually a logo, postage, or signature superimposed onto a photograph.

Photographers utilise watermarks on their photos to make them easy to place. They also allow people know the picture has copyright.

If someone sees your photo and wants to purchase a license to utilise information technology, a watermark will make it easier for them to contact y’all. And if someone intentionally removes a watermark, the photographer may receive additional damages in the case of an infringement.

Most watermarks often have a degree of transparency. Yous tin as well frequently find them nigh corners, or at the lesser of images, then they expect less distracting. You also have to selection to tweak your camera settings and add copyright info into the EXIF data.

Some photographers prefer to add a watermark in the same manner a painter will sign their artworks. Others, on the other hand, adopt a barely visible line of text or logo.

A beautiful airy landscape shot with a discreet photographers watermark

How Can I Make My Ain Watermark Design?

Creating a well-designed watermark you can use consistently volition build recognition for your photos. It’s part of your branding and identity, and then you lot do non want to change information technology frequently.

Typing your name in Comic Sans or your favourite calligraphy font might non be helpful. Some photographers like to use their website address or a copyright symbol. I have used both of these in the by.

Now nosotros’ll evidence you how to brand a watermark in a few minutes.

The easiest way is to create a logo with an app. In my opinion, the easiest one to apply is Information technology’southward not only free, just it also offers tons of font and design options. Simply look for the logo elements you lot desire. Then drag and drop them to your image, and that’s it!

If you lot are willing to try out paid logo maker sites, will exist a cracking option for you lot.

What you add together to your watermark is a matter of personal taste. Be certain to put some effort into its design to make it expect proficient on your image. And near of all, brand sure it doesn’t distract the viewer abroad from your beautiful pictures.

You can likewise download your Canva logo every bit a.PNG file if you want to add to pictures using Photoshop or Lightroom.

A photo of the exterior of a house with a plant in the foreground and a poorly placed watermark that is too large

How Do I Add a Watermark in Photoshop?

At present we’ll teach you how to brand a watermark on Photoshop.

There are many different ways to do it. Simply the most constructive ane is to create a custom brush of your watermark blueprint.

Creating a Photography Watermark Custom Brush

Afterwards y’all create a watermark on Adobe Illustrator or a logo maker app, you lot’ll need to create a custom castor in Photoshop for it.

Get-go, create a new document with the same shape every bit your watermark. I made mine 900 pixels past 900 pixels and 300 pixels per inch. Select a white background.

Don’t brand your watermark besides small. It’s much meliorate to re-size scaling down than it is to scale up. If it’s as well small and you have to scale information technology upwardly, you will lose clarity and quality.

Anywhere between 500 and 1000 pixels broad will work for almost prototype sizes.

Drag and drop your logo into your new document or select the text tool to add text. You tin use any colour. If you employ black, you lot tin easily change it one time you lot have created the custom brush.

Once you accept your design on a white background, get to the Edit and so ‘Define Brush Preset’ and name your custom brush. Now you lot’re ready to add watermarks in photos!

Then how do you add a watermark to photos with the custom brush? Information technology’south as simple equally hovering your mouse over your image and left-clicking into identify.

Your new custom castor works the same style any Photoshop brush does. You tin can change the colour or size before you utilise information technology. Y’all can as well change the blend mode and opacity if you lot desire your watermark to be semi-transparent.

Experiment with the dissimilar settings to get a feel for what you lot observe looks best on your photos. Y’all may want to use the same opacity, alloy fashion, and colour. But y’all can also utilise variations depending on your preference.

Screenshot of using a Watermark Brush on Photoshop

Relieve Your New Brush

Sometimes, it can be frustrating when you can’t find the custom brush you just made. Here’south a smashing manner to access it quickly when calculation watermarks on photos.

First, select your brush tool. And so correct-click and go to the Settings cogwheel in the height correct corner. Left-click that and then left click ‘Preset Manager.’ In the preset manager, locate your new custom castor and drag it to the top of the list of brush folders.

Save the new gear up and click ‘Washed.’

At present your custom castor will bear witness at the start of your brush options every time you create a watermark.

How Practise I Add a Watermark in Lightroom?

Now we know how to create a watermark in Photoshop. But what about Lightroom?

If you adopt using Adobe Lightroom to watermark your photos, the process will be a flake different.

You lot won’t need a custom brush with Lightroom. Instead, You’ll need to create one or more than watermark presets to add to your photos when you export them.

A silver motorbike with a stunning landscape behind and a watermark on top created in lightroom.

Adding a Text Watermark

In one case you take finished editing your photograph or batch of photos, open the Export window. You tin export your photos as JPEG, PSD or TIFF files and include a watermark. Lightroom does not requite you the option to add a watermark to DNG or Original files.

Choose your preferred export options and and so click the Watermark checkbox near the bottom of the export dialogue box. From the drop-down menu, select ‘Edit Watermarks.’ Doing so will open a new window with various options.

At the top right you will encounter ‘Watermark Manner.’ Commencement, select ‘Text.’ In the box on the lower left of the window, enter the text yous want to appear on your watermarks.

To make the copyright grapheme on a Windows system, simply printing the Alt primal and type the number 0169. On a Mac system, press Selection+1000.

You tin can piece of work through the options in this window to tweak the look of your uncomplicated text watermark. You can control font, colour, alignment, and other aspects of the text.

Once more, experiment to discover what you like and what all-time suits the style of your photography.

When you finish creating your watermark, click salve, and name your new preset. Lightroom will then add it to the watermark drop down in the Consign window.

Adobe Lightroom screenshot of making a watermark on a photo of a silver motorbike with a stunning landscape behind

Adding a Graphic Logo Watermark

In much the same style yous created your text watermark, you can also add your logo and save it every bit a preset.

To do this, open the Export window and select ‘Edit Watermarks’ from the drib-down menu in the Watermarking options area. Up in the tiptop correct, select the ‘Graphic’ watermark way choice.

Locate the logo yous desire to fix as your Lightroom watermark. Under Watermark Effects, you have options for opacity, size, and position.

When yous’re creating a graphic watermark, there is no option to include text, which is not already role of your logo.

One time you stop creating your logo, click salve. You can then name your new watermark preset.

Photoshop vs Lightroom

All things considered, your options are more limited in Lightroom. Photoshop is more flexible when calculation a photography watermark to your images.

With Photoshop, you tin position your watermark precisely where yous want it to appear on each photograph. I observe it is easier to manipulate the custom brush to get the expect and feel that suits the image.

The main advantage of using Lightroom to add your watermark, nonetheless, is that it’s piece of cake to batch export. Batch exporting means the position and backdrop of your watermark will be the aforementioned on every image you salvage.

But ultimately, it’s all a matter of preference. Weigh the pros and cons of each editing suite and figure out which you like the best.

Still life of wooden ornaments on a stonetable at Suan Sook Homestay with a subtle photographers watermark created in Photoshop


Placing a well-designed watermark to your photographs can help build your brand and identity every bit a lensman. At the same fourth dimension, poorly designed or badly placed watermark may turn off people to expect at your work.

Take time to experiment with watermarking your photos. Find something that works for you and does everything a watermark needs to do.

You practise not want to be changing your watermark often every bit people may begin to error your photographs as existence someone else’s.

Await effectually the internet at photographers yous admire and see how they add together watermarks to their images. Draw inspiration from those who are already doing it well and think about how you lot would design yours.

Eager to learn more than about editing your images with Lightroom? Why not cheque out our course Effortless Editing with Lightroom next!


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