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And so you want to open up a photography studio? Here’south some insight
I accept been in business for three and a half years now, worked another full fourth dimension chore too until October, 2009 when I started doing photography solely full time.
Having a studio/retail space has ever been function of my business program but I made sure I took my time to brand certain that it was also the correct fourth dimension financially. It’s a run a risk, but very much worthwhile.
I live in a VERY big metro surface area so while on location a session “local” to me with traffic could exist an hour bulldoze each way. Add together on ii hours of shooting and that was 4 hours right there earlier I even downloaded my card. I specialize in newborns so I would lug everything merely the kitchen sink to every single session. It got OLD.
I signed my lease at the end of March, 2022 to kickoff April 1st. I found the space on Craigslist for a great bargain. It’southward 1700 sq anxiety and located in my town’due south historic district, a super cute area and I’m correct on the main drag so bang-up human foot traffic. The only issue is that I alive a practiced 20 miles outside of DC (the urban center) so my worry was would my city clients come to me? I don’t want to spend $1500 a month and not use the infinite so in that location’due south that hazard. But knowing I wouldn’t be driving all over town for sessions, I knew I would be able to accept more sessions a calendar week every bit it’s only four miles from my business firm – a large selling point for me.
Here are the before shots:
(squeeeeee look how tiny my baby was!)
So looking at information technology, I knew it had potential. Information technology’due south an sometime edifice built in 1855 and my landlord said at that place were original wood floors under that heinous carpeting.
It has two rooms, both with astonishing natural light, immediately I knew I wanted the front room to be the sitting room/desk area and back room to be a large shooting room.
I knew I had to have information technology but I had to double check with my CPA and my married man to brand sure it would be a good movement financially for my business. Earlier studio, on a proficient month I’d brand a very expert number in sales only the rent plus all the taxes I pay would take a good chunk out of my lesser line and I nearly definitely don’t want to take a pay cut.
I also knew immediately how I wanted to decorate the space and went straight to Pinterest and pinned what I wanted to do. I was obsessed. I came up with this design board:
Later going back and forth, I took the leap and signed the lease. I figured I would give it a go and if it didn’t work out I would not renew the charter (I signed a ane.v year charter with utilities included the start half – I negotiated that).
Here’s where the nitty gritty comes in. It’s EXPENSIVE to furnish and finish a infinite. I set aside $x, 000 hoping to use half of it simply I concluded upwards using every single cent of it. I needed to rent a painter to pigment the space white (with an accent wall) and that plus paint was $1500. I totally didn’t wait it to be that expensive merely again, things creep upwardly like trim that needed painting, etc.
We pulled up the carpet and the floors in the front end room were perfect:
Notwithstanding, the floors in the shooting room had been painted. One hundred and fifty year former woods floors painted a sage green color – I almost fainted. How could someone practise that? My landlord had “forgotten” they were painted. Whatever buddy. Sigh. So another $3,000 to have the floors in that room stripped and refinished. Definitely was NOT expecting that.
Also, another expensive part of opening a studio? SAMPLES. Yous desire your walls covered with your piece of work so I spent a ton on frames and canvases for not only my studio walls simply the walls in the building that houses my studio. I finally just got a gallery upwardly in the main hallway downstairs last calendar week. It’southward taken me three months to do that.
The end result though? So worth it. I’m in love with my space and information technology definitely makes me expect and feel more “legit” to my clients. Plus, I have a infinite to do workshops, which I had been doing before but on location. Teaching and meeting other photographers is something I only adore and I’m so glad I have the perfect space for it at present.
The later pics – though I have changed up a few things and added stuff since these were taken.
Packaging station that doubles as a changing tabular array for babies (I have a changing pad I put on top of it):
That back wall is where I practice most of my prop shooting with seamless, faux floors etc.:
I as well have a white leather mod sofa that lives back in that location at present that I shoot babies on similar this:
And so outside around the little town where my studio is I do all of my outdoor work like this:
Oh! And look how pretty my refinished old floors look:
And my sign:
Only enough of that and back to business organization. Would my clients come to me? I’ve always consistently booked two-three sessions during the calendar week and i on the weekends and figured with the studio I could practise 3-4 weekday and one weekend easily.
I went ahead and raised my prices (had planned on that since January) and changed my pricing to make my studio session fee $200 and my on-location session fee $300 and so far this has worked as xc% of my clients now come to me. I also brand sure to tell them that if they want an on-location newborn session I tin can just bring a few blankets, the beanbag and some hats/wraps/headbands. NO PROPS. I besides offered my clients that had already booked me at my old non-studio pricing a “Yay! I have a new studio! Come to me and you get a $100 impress credit” special. Total win.
I would Non exist able to do this if I was charging $200-600 for a cd. I do 4-v sessions a week on average and since opening the studio every calendar month I accept increased my sales so the risk has most definitely paid off.
So you want to open a studio? Here’due south what you need to make sure of:
- Your pricing is making you assisting. Are yous paying yourself a good bacon every month?
- Does information technology fit your fashion of shooting? For me information technology definitely does but if I was a lifestyle shooter like Tara Whitney information technology would not.
- Practice you accept money saved upward? It’s expensive.
- Will your clients come to y’all?
- Will having the infinite Add together to your bottom line? This is the most of import!! If it won’t help you abound your business organisation then it’s not a good determination for you.
Fifty-fifty on the days I don’t have sessions I’m in the studio editing, packaging orders, meeting clients, etc. so I use it a lot. I’m as well a total time mom only my kids are in daycare while I’chiliad at work. I worked a FT job before I started my photography business and so was used to working full fourth dimension and knew I wanted to continue with that. Non to mention we kind of have to in our high toll of living expanse. I exercise have a flexible schedule though and then that is very overnice when it comes to spending time with my children.
And then at that place y’all take it! You need to be business savvy to last in this industry, information technology’s not merely about taking pretty pictures though that definitely doesn’t injure!
Posted by: Fusiontr.com
Originally posted 2022-02-12 04:53:21.