How can you lot help customers experience confident that they’re buying the right item? Certain, in that location are reviews, testimonials, and product descriptions. Just skillful product photos are probably the virtually important office of your online store.
Beneath, we’ve put together some of the bones techniques that will better your online shop product photography, as well as step-by-step tips to create your own DIY light box and DIY product photos.
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The bones setup for your product photography
One piece of cake mode to make your products expect more professional person and more desirable is to photograph them inside of a light box.
What is a light box?
A photo lightbox (likewise known every bit a white box or low-cal tent) is an empty box with translucent white sides and a smooth, white backdrop. Put your product in it, accept a picture show, and y’all get a professional product photograph with adept lighting, no shadows, and a plain background. DIY lite boxes are easy to make yourself with a few simple tools.
You lot could spend anywhere between $20 and $4,000 to purchase a pre-made light box, or yous can make one yourself at domicile for (almost) costless! Best of all, y’all don’t need an expensive digital photographic camera. A lite box can improve your production photos even if you’re only using the camera on your mobile phone.
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This DIY lite box toll $3.70 and took 10 minutes to build. The tools you lot will need are:
- a cardboard box
- packing tape
- a box cutter
- white tissue newspaper
- white poster lath
How to create a product photography light box:
Cut out your paper-thin low-cal box
Trim the white tissue paper to the same dimensions and tape it to the box.
Snip the poster board to the same dimensions and drape for a white background.
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But follow these steps to brand your own photo light box:
Step 1: Cut out your low-cal box
Utilize the box cutter to cutting the top flaps off of the box. Next, cutting out 3 sides of the box, leaving most a i-inch border on each side. You don’t have to worry about making this perfect—as y’all can run into, mine is free-handed and a chip messy.
Step 2: Trim and tape the tissue paper
Cutting the tissue paper to the guess size of the sides of the box (leaving edges that can be taped down). So tape the tissue paper to the outside of the box, covering each hole. The tissue paper will human activity as a light diffuser, softening the incoming light and removing harsh shadows.
Footstep iii: Drape the poster board for a white groundwork
Cut the poster board to the width of the box. Make sure the poster board is long enough then that information technology extends out of the box. Tape the top of the poster board to the peak of the back of the box, then let it drape downwardly and out of the box to create an “infinity” white background without corners. You lot can tape the lesser of the poster board to the bottom of the box so it doesn’t curl upward.
You light box is washed!
At present you tin place your products inside the light box and take some photos. Put the light box in a naturally well-lit expanse, like near a bright window. Or identify a desk lamp above the calorie-free box if you don’t take enough natural calorie-free. For this instance, we establish a corner of our role with lots of natural light, so we didn’t utilise whatsoever additional lighting.
How to take production photos with a DIY lightbox
- Natural calorie-free is ever preferable to bogus light. Unless you want to add dramatic shadows, in which case yous can simply angle a lamp to polish towards the left or correct side of your low-cal box.
- Make certain that you turn off your camera’s wink.
- Get shut. Using a light box and a close-upward photo is a nifty way to showcase the details of your product without any distracting backgrounds.
- Photograph your production from different angles and then your customers know exactly what they’re getting.
More product photograph fix up tips for online stores
Hither are more ideas for taking your own product pictures and getting the right set upwards.
The meridian priority is a product that’s like shooting fish in a barrel to run into, and that’s why the photo lightbox is such a great tool. Merely that doesn’t mean that you have to illuminate your product in a boring and sterile way. But you can also play with light and shadow—especially if more dynamic lighting goes well with your product.
Our eyes naturally adjust the white residuum when we look at something—white appears white, not blue or orange. Just cameras accept more trouble. If you take a picture of a product, the color might expect “off”, but similar snow in a photograph sometimes looks blue or an object by candlelight looks orange. By adjusting the white balance on your camera, you can fix this and make your product photos expect more true-to-life.
Depth of field:
When you see a photo with a abrupt foreground and a blurred background, you’re seeing an image with a “shallow” depth of field. When a larger area of a photo is in focus, that’s a “longer” depth of field. A shallow depth of field puts the focus on the close-upwards details of your product, while the background fades out. This makes the product details stand out.
Getting creative with product photograph backgrounds:
The photo lightbox is a corking tool for improving your product photography, but it doesn’t accept to be the only kind of product photo yous take.
Customers also like seeing a product in its natural environment. This gives them a feel for how they can employ the detail in their own abode, making them more likely to buy information technology. So make sure to throw in a photo of the product nestled into an bonny background.
You can likewise use backgrounds and compositions to show a certain mood or atmosphere for your product.
Photo from multiple perspectives:
Take pictures from different perspectives in order to draw your production equally comprehensively as possible. Think most what could be important for your customers: Are there important details that your viewers should absolutely see? Then treat them to a shut-up. Can you evidence a person using the product in action? Does scale matter? Then place your product next to an everyday object so that your customers tin can better gauge how big it is.
These details are as well something to mention when you write improve product descriptions.
Choose a high resolution for your production pictures:
When it comes to resolution for production photos, we recommend shooting at the highest quality yous can. It’s always possible to reduce the resolution of an image after the fact. Just increasing the resolution never works, and the results will be pixelated and grainy. Here’s more on optimizing your website images.
Can you lot take good product pictures with a smartphone?
Yes, taking professional product photos with your smartphone is admittedly possible. Many smartphone cameras are so good these days that they can easily compete with more than expensive digital SLR cameras, especially if you are a beginner. Go on in mind the following tips:
Color temperature and white rest:
On a smartphone, you tin can adjust the color temperature subsequently the fact in a free photo editing program or use a third-party camera app. Some smartphones offer a kind of “Pro mode” that let yous conform certain settings manually, or choose from various specifications like “daylight” or “artificial calorie-free.”
Depth of field:
Creating a shallow depth of field is harder on a smartphone, merely possible. Y’all can try using an external lens, or apply a photo app that tin create the effect of a blurred background.
If you take photos with your smartphone, you lot should always take photos with the aspect ratio that offers you the highest resolution. That way enlarging, cropping and other photograph effects volition however be possible afterwards.
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Product photography FAQ
What practise you need for product photography?
Nowadays, you don’t need professional person equipment in club to take great production photos. All yous need is a camera or a smartphone with a decent photographic camera. For lighting, just utilise natural calorie-free (eastward.g. from a window), or use photo lamps in combination with a soft box. You can often rent these quite cheaply. Use a seamless backdrop for a neutral background.
What should you lot watch out for in product photography?
Always make sure your product is clearly visible. Information technology should be central in the photo, well lit, and sharply in focus. Of class, you tin however be creative with your photos and play around with calorie-free and depth of field, but your product should ever be the centre of attending.
Which lighting is best for product photography?
In most cases, natural light works all-time. If you accept a big window, for instance, position your product so that the daylight falls on it from one side. This gives you lot soft lighting. Photograph lamps combined with a soft box also work well. Whatever you do, don’t put your flash on. That never looks practiced.
What’south a product paradigm?
A product image is a photograph in which your production is the centre of attention. It doesn’t affair whether but the product itself is shown or whether it’s shown in action alongside other objects or people. What’s important is that the product is always presented well, and that it impresses your customers. They should instantly know what the purpose of your product is, whether it appeals to them visually, and whether they’d consider purchasing information technology.
How does a light box work?
A light box evenly distributes light so that your product photography has soft lighting. A seamless backdrop made of white poster lath creates a neutral background, while the light falls through the white tissue paper or fabric sides. If you photograph the object from the front (without flash!), you’ll get a neutrally lit production epitome.
What do I demand for a photo box?
To gear up your ain photo or lite box, all you lot need is: an quondam cardboard box, sellotape, a box cutter, white tissue paper, and a large white poster board. First, utilise the box cutter to cut out three sides of the cardboard box, and encompass the openings with tissue paper. And so insert the white poster board every bit a seamless properties. That’s information technology!
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