How to make your photo and video content stand out amongst the competition
The micro-stock photography and video market place may be competitive, but with focus and the right strategy, you can take your submissions to the adjacent level.
I previously discussed getting started in stock photography and all it entails. At present, more than than a yr later, I want to accept a look at the micro-stock photography (and video) market place. The highly saturated market (no pun intended) is filled with various assets ripe for licensing, just as a content creator, you must figure out a way to make your assets stand up out from the competition.
Here are a few tips to consider as you pursue monetizing your piece of work within in the stock photography and video globe.
What to shoot?
You’ve uploaded a bunch of your favorite photos to the stock services, just they’re not selling. What are yous uploading? Sunsets? Sunrises? Loving cup of coffee? All of these examples could exist used a stock image, but everyone uploads these types of shots. The primal is finding a way to creatively shoot the above-mentioned shots or just don’t bother.
Run across: How to make your product photography smooth (TechRepublic)
Remember forth the lines of marketing and the potential message your shots can tell. My photograph of java in a mug (Effigy A) is non one of my favorite captures, but it has been downloaded quite regularly. Every bit I examined the composition, I decided on placing the coffee off middle in the frame and shot a piddling more than from above. By doing so, I’k able to leave space in the paradigm for the licensee to add together marketing text or other graphics to the right of the frame as they tell their story.
The colors aren’t overly saturated, which also allows the licensee to farther dial upwards the color vibrancy or saturation at their discretion. As I said, it’s not my favorite epitome, but as I sat and had my breakfast at a local Colombian eating place, I noticed the simplicity of the item at mitt, the table texture, and decided to snap a few photos.
You can shoot beautiful sunrise and sunsets, but exist mindful that everyone shoots these. Come up with a way to stand out. Enhance the image with a few Photoshop furnishings such as calorie-free rays. In some instances, changing the color scheme of your dusk or sunrise could be benign. At that place’southward a market place for individuals looking to license fantasy scenes for their creative projects or marketing. Be creative with your upload.
Existent people, existent life
While at Adobe Max this year, I sat in on a word with Mat Hayward as he discussed creating sellable content for stock licensing. His indicate of the give-and-take? Shoot real people in real life scenarios. With regards to the height sales on Adobe Stock, the assets licensed the most are those of existent people in real life situations. Why? Because the story of the image truly stands out. Shooting a scene with a chef standing in a kitchen is bland on the story side. Shooting an image with a chef salting some prime meat becomes more than of a story. There’s activity. There’s “real life” showing.
Hayward shared a tip during his Adobe Max discussion. He mentioned that during a dinner party-themed photo shoot, he had models go through the motions of prepping food–chopping produce, organizing place settings, and pouring drinks, for instance. But while this activity happened, he allowed the models to be themselves. They conversed with ane another during the setup, discussing their favorite foods and so forth. During these times, Hayward actively grabbed photos of the models. Information technology was a scene that simulated existent life, simply the simulation didn’t experience forced for the models. The energy came through in the final photos.
Don’t discount shooting animals. Hayward’due south shot, for example, is pretty popular, beautiful, and photogenic. Accept advantage of snapping photos of your pets, if yous tin. Candid pet photos are corking equally long as you accept a story behind them. If information technology’s a snapshot you’re working with, try to make sure your editing includes an interesting color scheme to attract viewers.
SEE: Get more washed with your iPhone: Tips and tricks for power users (free PDF) (Tech Republic)
Shoot video, too
Stock photography agencies tend to have graphic and video submissions, likewise. Ideally, video footage needs to run at least ten seconds long and simply like photo submissions, should not contain intellectual holding or logos. Think of your day-to-day manner of operation and how to record these moments of your day. Or, hire a few friends or models to assistance re-enact the scene. Again, the act of preparing nutrient or cooking is popular. Scenes with your pets existence pets are beautiful and fun to use, likewise.
Come across: Getting started with drone photography (free PDF) (Tech Pro Research)
I shoot a lot of street and landscape photography, so my natural instinct is to tape scenes in nature. When shooting your scene consider the different angles y’all shoot to present your story. You’ll be surprised at how each angle will give a different perspective or emotion to the viewer and potentially lead to more licensing. And of course, when using friends or models to recreate the scene, exist certain to have a signed model release prior to submitting your footage.
Just go shoot
Now it’s upwardly to you to get your work created and published. The micro-stock photography market is super competitive. There’south real money that can be made as supplemental income or full-time piece of work, merely it volition require a serious effort on your behalf equally the content creator. When you have a moment to shoot, just shoot. Y’all’ll be surprised at how everyday life will nowadays great opportunities to tell a story and how you’ll exist able to convert these shots into a new revenue stream.
Are you shooting stock photography or video? Tag me on Twitter or Instagram with some of your favorite submissions. I look forwards to seeing your work.
Run across also
- Aurora HDR 2019 targets enhanced photo quality without sacrificing speed, ease of use (TechRepublic)
- For pros, Galaxy S9 offers: Speed and power boost, DeX Pad, and depression-calorie-free photography (TechRepublic)
- Loupedeck+ Lightroom panel at present offering more for creatives (TechRepublic)
- The market changes every bit Sony’s mirrorless cameras are threatened by new models from Nikon and Canon (ZDNet)
- The Leica M10-D pretends to exist a moving picture camera past ditching the screen (CNET)
- Google Pixel 3 review: Excellent photographic camera, pocketable form gene, and Google software are compelling (ZDNet)