Product photography: one of the single most important aspects of your social media eCommerce campaigns.
7 Best Lenses for Production Photography | It’s All in The Camera Lens
While it would be incredibly hard to pinpoint the lens that volition piece of work best in your particular line of work, we wanted to nowadays the best lenses for product photography that work across the board to help you get better, faster, and overall cheaper results. Later on all, if yous were able to spend less fourth dimension and coin promoting due to the fact that you were receiving more clicks and conversions from a single picture, would you be more inclined to invest?
Social media marketing isn’t inexpensive. And eCommerce photography, (at least loftier-quality eCommerce photography) can be one of the more expensive parts of the puzzle.
So if y’all’re going information technology alone, we want to be there to assistance every step of the manner, beginning with choosing the right lens for the job.
Ready to get started?
Allow’s find the best lenses for product photography.
The Catechism EF 24-lxx mm f/2.8L Two
This lens is pretty versatile, no matter what you lot’re trying to “shoot and blow upward” and will evidence to be an incredible improver to your eCommerce photography equipment.
Catechism EF 24-70 mm f/2.8L II
USM is characterized past super low and ultra-depression dispersion, and tin pretty much guarantee incredible product photography, no matter the subject.
Are products highly cogitating? No problem! The Canon EF 24-70 mm f/2.8L II USM is fabricated with intricate lens elements, each covered with a Super Spectra anti-reflection coating that helps control lighting and gives your products an incredibly professional look and feel.
- Great sharpness over the unabridged zoom range, even when the aperture is open!
- Featuring a Hyper-Fast Auto-Focus System
- Minimal chromatic aberration
Features a glare control system
H2o and Dirt Proof
- The front end and back sides of the lens have Dust RESISTANT blanket!
- When the aperture is open up, there is weak sharpness at the edges of the frame.
Isn’t a skillful pick for capturing the beauty of bokeh in a frame.
The Sony FE 50 mm f/1.eight
This lens works well for both products AND subjects due to its ability to take stunning photographs even in the poorest of light settings.
The /1.viii aperture focuses on some elements keeping unnecessary elements blurred to provide meliorate visibility. To give you lot an idea: Some eCommerce photographers adopt this camera to a lightbox. Information technology’due south that awesome.
You tin can say good day to baloney and chromatic abnormality with the
Sony Atomic number 26 50 mm f/ane.eight. It features Optical Steadyshot, which will help prevent blurring and will guarantee sharp pictures whether yous’re using a tripod or not.
- When an aperture is open, sharpness is still pinnacle
- Minimal chromatic abnormality
- Excellent contrast
- Incredible bokeh shots
- Hands portable
- The auto-focus feature is noisy and loud
- Chromatic aberrations may sometimes occur in bokeh way
The Nikon AF-Southward DX Micro-NIKKOR forty mm f/2.8G
This compact and efficient trivial lens is one of our favorites for jewelry photography. (And non simply because of the price tag.)
Nikon AF-S DX Micro-NIKKOR twoscore mm f/two.8G
ability to take wide-angle shots of different jewelry pieces, it’s perfect for capturing every tiny detail in perfect focus.
With a brilliant 1:1 shooting scale, it is one of the best lenses for shut-ups, with a minimal focal distance of sixteen cm. With a high ceiling for brightness, (maximum aperture value is f/2.eight) y’all’ll be able to capture objects in the background while keeping it blurred.
This as well means you can get quality shots even in dim light.
- The maximum ratio is 1:1
- Takes excellent bokeh
- Aperture open and pictures are just equally precipitous
- Featuring minimal chromatic aberration
- The simply complaint we take? Deadening auto-focus.
The Sony xxx mm f/3.5
A pretty compact wide-angle macro lens with a zoom ratio of 1:i, the
Sony 30 mm f/3.5
allows for pictures taken at curt distances past taking total-size pictures of tiny aspects so saving them on the matrix. The minimal shooting altitude is 2.4 cm; with a minimal focus distance of 9.v cm.
These are the ideal technical features for jewelry photography where fifty-fifty the smallest details are of crucial importance.
Special qualitative eyes featuring aspheric lenses and glass low-dispersion details provide splendid accuracy and sharpness.
One of our favorite aspects of this lens is the fact that it doesn’t change lengths while you’re trying to get a item shot. This makes it incredibly useful for close-ups and
- Perfect sharpness
- Hood and tripod collar
- 1:1 magnification
- Zero picture stabilization
The Sigma 24-105mm f/4.0
While this lens is a little ho-hum on the activity, (it takes more time to get a articulate picture) the results are well worth the effort. Clear, cute and flawless,
Sigma 24-105mm f/4.0
features axial chromatic aberration and unsurpassed resolution, even at the very edges of the frame!
You lot will want to keep in heed that the minimum focusing distance is 45 cm no matter the focal length.
- Best for furniture photography
- 4.4x zoom available
- Regular f/4 aperture
- First-class sharpness
- Fantastic optical stabilization
- Total-frame coverage
- USB dock accessible
- Possible distortions while zooming
The Canon TS-East 135 mm f/4L
Featuring convenient perspective control, this lens volition accident your mind when information technology comes to photographing products and most namely, edible items. The convenient and incredible tilt shift lens ensures high prototype quality and superb color and sharpness.
With the power to command the perspective and depth of field,
Canon TS-E 135 mm f/4L
is all-time lens for product photography. Not to mention stepwise tuning, excellent optical blueprint, and precise GMo eyes that blow this lens out of the water and brand for low distortion, excellent resolution.
You’ll too exist able to catch that much-needed macro photography at a 1: 2 scale.
- Macro shooting bachelor at 1:2 calibration
- Featuring an optical centrality that can tilt ± 10 ° and the shift is ± 12 mm
- Sharpness is perfect
- No chromatic aberration
- The shift block and the axis tilt block tin can exist rotated independently
- The but con for this would exist the cost. Information technology’southward expensive, simply if you want to make sales and need the perfect camera lens for proficient product photography, this is the lens for you.
The Sony Iron 90mm f/ii.8
Easily down ane of the best distance shooters for capturing those delectable bites, soaps, bath bombs and other products, the Sony FE 90mm f/2.8 is one of our personal favorite all-time lens for production photography. Thanks to a very narrow field of view, you can get first-class award-winning mag, cover photos, advertisements and more than with one of the all-time Sony product photography lenses on the market place.
And all of this without sacrificing straight perspective lines!
This is specially crawly macro lens for professional product photography because information technology allows for one:1 magnification.
This incredible lens was originally created for a full-frame mirrorless camera, but you can also use information technology for the Sony NEX past simply adding an APS-C sensor
- Dust and wet protection
- Continuous mode focus lock
- 3-position autofocus distance limiter
- F/ii.8 aperture means forever sharpness!
- Machine-focus isn’t dandy if you lot’re shooting for macro.
Why is eCommerce Photography So Important And How Can
If y’all’re a product photographer, you’ll know that the photos that yous take of your products can mean the difference between through the roof sales and a flat line report.
We wrote a whole blog about this if you lot’re interested in taking a further glance, merely the three biggest reason why product photography is so important and why it’s so vital to be certain you lot have the best lens for good product photography results is because:
People are visual and when ownership online, they heavily rely on good visuals. This means bad visuals=no sales.
Skilful production photography draws customers attending to your product and helps raise make awareness.
Good photography DRIVES SALES, clicks, conversions and engagement.
How Do I Become About Choosing a Best Camera Lens for Product Photography?
Recall: your lens is but an extension of your camera. It’southward just every bit of import when it comes to good, quality photographs, and then don’t just buy whatsoever lens and expect incredible results.
One super important thing to go along in mind is that yous need to find a camera lens which technical capabilities correspond with your needs when it comes to your production photography journey.
For instance, a good furniture photography lens is going to exist different than a good jewelry photography lens.
If y’all need a more than “one size fits all” sort of product photography lens, macro lenses typically have the all-time chances of turning out a good production photo due to the 1:1 ratio and the minimum focal length existence shorter than most other lens types.
To help you narrow information technology downwards, we’ve put together a little cheat sheet.
#1 Check the Focal Length
A practiced focal length will vary from production to production, so this is going to depend on your detail industry.
#2 The Overall Quality
Getting a low-quality lens, while inexpensive, will requite you low-quality results. Shoot for loftier-quality photos and high-quality sales.
Hint: weight is normally a pretty good indicator of quality considering inexpensive lenses are fabricated from plastic and high-quality lenses are made from metal and glass.
Consider What Else Might Touch on Your Product Photography
While a dandy product photography lens can really turn out a expert picture, the bad lighting and unsteady hands tin can steal the thunder pretty apace.
Requite your eCommerce store a take a chance to succeed with tools like studio lights, drapes, editing software, and a tripod to ensure you become the nearly blindside for your cadet. Good product photography lenses are expensive, right? So brand the most of it!
Helpful (and affordable!) tools tin can include:
A close-up filter
will make grabbing that macro shot without a macro lens a little easier. (And cheaper.)
A polarizing filter
volition reduce the reflections that can appear when photographing liquids, glass, and plastics.
A macro reversing ring
is another great and affordable way to get incredible product photography shots on the cheap-er.
When choosing the best lens for product photography, information technology’s of import to remember that the most expensive lenses don’t necessarily have the best results, so await over our pros and cons carefully, (bookmark the page if it’s helpful!) and compare your overall favorites, as well as make sure information technology lines upward with your eCommerce photography needs.
Do you take any insight into the secrets backside finding the perfect product photography lens? Let united states of america know in the comments!
Posted by: Fusiontr.com