What Is The Most Recommended Backdrop Material For Photography

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The hush-hush to an online store’s success is making an excellent offset impression, and zippo does that better than proficient-quality product photography.

When it comes to creating product listings for your online store, white groundwork product photography can brand a massive difference to your conversion rates.

Co-ordinate to
Shopify
, “l% of online shoppers think that product photos are more important than product information, reviews, and ratings.” And it doesn’t take an proficient to figure out why: when shopping online, product photos are the only mode a heir-apparent gets a sense of what you’re selling.

Product photography is vital to both on- and off-site marketing, as photos play a crucial part in your shoppers’ buying-decision procedure.

Non only are your product photos viewed on your site but too in your PPC channels, such as

Google Ads for eCommerce
,
Facebook ads for eCommerce
, Microsoft ads, and your social product ads and posts.

Here’south what we will cover in this guide; feel free to spring alee!

Just get-go, let’southward talk virtually types of photography.

There are two chief types of product photography:

  1. In-context (or lifestyle photography)
  2. Product-but images

Here’south an instance of each from one of our favorite merchants,

One-time Guys Dominion
.

Lifestyle product photos are production photos that show your products beingness used. Here are some examples of their lifestyle shots.

Production-only photos are clean, white groundwork photography photos of your production, every bit seen below.

good examples of product photos for ecommerce

Today we volition exist discussing product-merely photos.

Nosotros will go through why white background product photography is key to upping your product photography game, and guide you through shooting and editing your own product photos like a pro.

And then grab that java and get gear up for your consummate guide to creating product photos for ads and your store!


Why Utilize White Background Product Photography?


1. They Brand Your Products Pop

The benefit of choosing one background color is store consistency, and white offers the near continuity and makes dissimilar color and style products await great. Plus, if you desire to evidence your products with the fewest distractions, white backgrounds are the best way to practise this.

2. They Offering More Versatility for All Marketing Channels

If you’re on a tight upkeep, you want to ensure that the product photos you shoot tin can exist used in your marketing and

eCommerce ads

too.

For example, with

Google Shopping campaigns
, your product photos can simply have white, gray, or lightly colored backgrounds.

Pro Tip: Don’t forget to review and tweak your Product feeds earlier peak shopping days – including production images! This volition assistance y’all heave sales during high search volume days. You can read more nigh optimizing your vacation campaigns here:  Vacation Shopping Google PPC Strategy for eCommerce Retailers.

Or, if you determine to become a multi-channel seller and include Amazon every bit a market, one of their

image requirements

is that backgrounds exist pure white (RGB 255, 255, 255).

iii. White Background Photos Are Easier to Edit

When it comes to shooting and editing your product photos yourself, white backgrounds tend to make information technology a lot easier for beginners to create awesome product photos.

iv. Information technology’s Easier to Upgrade from White Production Photos to Color

When you recall production photography white background, you call up deadening.

But the truth is, even if you want to add a spot of color to your product photo by making your background neon yellow, yous need to start with a skilful background that’due south easy to edit.

The easiest color to work with in terms of product image editing and background removal is white.

Now that we know why product photography on white backgrounds is the best pick for eCommerce product-only images, allow’s go into creating photo guidelines, product photography must-accept equipment, and how to shoot and edit your ain production photos.


How to Create a Product Photography Guideline and Why You Need 1


Earlier yous get camera-happy, you need to come up with an action plan. In product photography terms, this is your photography guideline.

Why practise we practise this first?

Because the aim is to create a consistent look and feel for your eCommerce brand.

This will non only aid with building a strong brand presence, but ensure you exude quality.

This guideline is dynamic, and yous’ll work on it while you’re shooting your offset photos, until you’ve finished editing them to your standard. The most important things to rail and include in your guidelines are:

  • Editing software and setting
  • Lighting setup, product angles, and distances between your digital camera and your product
  • General image saturation
  • Overall color palettes
  • Focal length
  • Epitome dimension and size
  • Ratio of white infinite around each product

Creating a guideline to follow will assistance ensure that all the photos y’all take will have a consistent feel and maintain a like size and scale. It will also salvage you a lot of time equally your number of new products increases.


What Basic Product Photography Equipment Should You Apply?


The must-take tools for production photography on a white background are every bit follows:

i. White Background

Firstly, if you are non using a lightbox (see below), you lot will need to create a plainly white background. This can be a white wall, poster board, or total backdrop.

For an absolute newbie on a budget, you lot can start with a white poster lath – but make certain information technology’s not fair or cream. If you’re using a white wall, make sure information technology’s shine and without textures that will exist incommunicable to edit out.

If y’all’re looking to invest in production photographs for your eCommerce store, any photoshop or marketplace like Amazon has a variety of white background options – with the most versatile being sweep apparently white backgrounds that yous can roll.

white sweep for product photography

2. Light Box or Light Tent

Calorie-free boxes are come across-through boxes that let concentrated lite through but soften whatever direct lite. The advantage of this is it provides consequent lighting settings while eliminating the chance of too many shadows.

Yous can either go lightboxes that come up with built-in lights, or if you have a bigger budget, you can get a softbox and add your ain lighting (which is what we recommend).

The reward of the latter is that most ready-made LED lite boxes tend to be on the modest side, which is limiting. They also give yous much less control over your lighting.

Here are some of the near popular lightbox brands:

  • LimoStudio
  • FotodioX LED Studio-in-a-Box
  • Neewer
  • Square Perfect
  • Polaroid Pro Table Top

Alternatively, if y’all’re feeling crafty, you can brand your own light box! Here’s how to build a bang-up DIY lightbox for under $l:

3. Shooting Tabular array

This can be a tabular array, chair, stool, or any completely apartment surface in your dwelling house that you can shoot on. If you are using natural low-cal, ensure that you will be able to place your shooting table or stand up near a window (light source).

4. Lights & Bulbs

Next, you will demand clench lights and bulbs. If you’re not using natural calorie-free (which nosotros will discuss later), they will be your chief light source, and you will need three of them. We recommend 100-watt daylight bulbs for your clamp lights.

5. Tripod

You lot tin can shoot without a tripod, merely if you desire to make sure that y’all are keeping your photos consequent in terms of distance, lighting, and angles, we recommend investing in one. A good product photography tripod volition have the following:

  • Born spirit-level
  • Orientation adjustability
  • Tiptop adaptability
  • Stability
  • Payload (your tripod can carry the weight of your photographic camera and heaviest lens)

Some pro tripods include the

Gitzo GT2541EX Series 2

and the

Manfrotto 058B Triaut Camera Tripod
.

six. Digital Camera or Smartphone

1 of the most important pieces of equipment is your camera. If you accept a smartphone with a keen camera, there is no need to invest in a DSLR just yet. Here are some smartphones which take specs adept enough to shoot with:

  • Google Pixel & Pixel XL
  • Apple iPhone 8 or higher
  • Samsung Galaxy S8 or higher
  • LG G6 or higher

In the long run, ownership a DSLR is a skillful product photography investment.

7. Photograph Editing Software

Lastly, you will need photo editing software to make those of import photograph tweaks afterwards your shoot. There are plenty of free and paid photo editing software and online platforms out there. Choosing between them should be based on your budget, your comfort, your PC/Mac specs, and your photo needs. Some leading editing software and platforms include:

  • Online platform

    Pixlr

    (free and pro version)
  • Photoshop
  • Lightroom
  • GIMP

How to Shoot Products on a White Background


To DIY your white background photos, you lot should follow these six key steps.

  1. Pick your lighting
  2. Set upwardly your background
  3. Place your products
  4. Ready up your tripod
  5. Employ the correct digital camera settings
  6. Shoot your product photos the right way

Let’s dive deeper into each.

Stride #i: Pick Your Lighting

The beginning and nigh important pace is to pick your lighting. Getting your light correct from the start means less time and effort at the editing stage. You lot have two light options when shooting your production photos: natural calorie-free or studio light.

i. Natural Light

Natural light is a good pick if you have a smaller budget and aren’t using a lightbox.

In fact, there are plenty of professional photographers who prefer natural lite over studio lighting where possible. Only it does take some work and comes with a little more than of a learning bend.

You will want to make sure that you have enough light but are not shooting in direct sunlight, as this will create shadows, which y’all don’t desire.

The best manner to shoot with natural light is past placing your shooting table well-nigh a large window that brings a lot of (indirect) low-cal into a room. You can use white cloth or paper to cover the window to filter and soften the light. You as well want to brand sure you’re shooting at the brightest time of day.

ii. Studio Lights

If you have a petty more budget for your production photography, it is worth investing in good lighting and a soft lightbox, which we mentioned in the photography equipment department. With your soft lightbox, you will need two or three prune-on or clamp lights with strong bulbs.

You demand a minimum of 1 calorie-free to act equally your fill up low-cal (backlight) and one as your key low-cal, which is placed in the front and to the side of your box. You will then demand to play around with your light angles and distances until y’all accept an fifty-fifty distribution of calorie-free and shadows.

Here’s a quick video guide on where to ready up your clench lights when using a lightbox or tent.

If you lot exercise opt for a lightbox with born light, hither’s a guide to setting up your lights from the guys backside Foldio2 and Foldio3 – a popular light box product.

No matter what lighting solution you pick, you are aiming to ensure the height, sides, and product are all well-lit, and either all have the same shadow tone that you brighten up after, or have no shadow at all. The key here is lite consistency throughout.

Step #ii: Ready Up Your Product Photography Groundwork

Whether you’re using natural low-cal and a white properties, a lightbox, or a tent, you should ensure that your background material or backdrop is ready upward with a sweep.

This ensures you have no precipitous corners or blemishes behind your production.

In other words, you desire to ensure that it doesn’t sit at a ninety-degree bending to the chair, box, or table, merely is at a curve like this:

simple_small_product_sweep_intro

You can check out photographer Taylor Mathis’s Fstoppers example written report showing how using a sweep improves the quality of your photos

hither
.

Step #three: Set up Your Product

Once your lighting and backdrop are in identify, it’due south fourth dimension to place your production. Make certain that y’all put your product in the front of your background (before the sweep) and in the centre of your surface. You also want to brand sure that you’ve placed information technology, or your lightbox, on a stable, flat surface.

Pro Tip:

When shooting jewelry, you lot can use a fishing line to hang your pieces or

glue dots

to position rings upright.

Don’t forget the small details when placing your products. The tiniest adjustments can make or intermission a photograph. For example, if you’re shooting a canteen with a label, you desire to brand certain that the label is 100% centered to the photographic camera.

Footstep #4: Set Up Your Tripod

Y’all’ve got your lights, your properties, and your product. Now information technology’s fourth dimension to set upwardly your tripod. The reason a camera or smartphone tripod is so important is that it ensures that you’re keeping a constant focus and depth. It’s much improve to motility the product slightly than to motion the camera. Tripods besides mean that your camera is stable enough to use the fastest shutter speeds possible, ensuring your whole product is focused well.

Step #five: Make Sure Your Photographic camera Settings Are Right

The next step is to test your camera settings and become them but right. You volition need to tweak this to ensure that you are taking the best photos possible. Here are our meridian camera setting tips:

  1. Image size:

    Select the biggest image size and file size options your camera or phone has. Ideally, y’all will want to shoot in RAW if your camera allows for it.
  2. Flash:

    Make certain your flash is off as you will be using either natural light or studio lighting,as outlined above.
  3. Lens:

    For those of you using DSLRs, you lot don’t want to use wide-angle lenses equally this will distort your products.
  4. ISO:

    The college the ISO, the brighter the product paradigm will exist. All the same, the higher the ISO number, the more distorted (noisy) your photo will exist. If you’re using studio lighting, set your ISO to its lowest – 100.
  5. Quality:

    Set your paradigm quality to its highest.
  6. Aperture Setting (A):

    F8-F11 volition give you the best depth of field for product images. Too wide an aperture setting (F2.8 or four.5) will hateful not all of your product will be in focus.
  7. Shutter speed:

    The smaller the number, the brighter your photo volition be. Still, because this setting makes your digital camera sensitive to movement, you’ll demand a tripod to avoid blurry images.
  8. White balance:

    If yous’re a beginner, set your white balance to “automated.” For more experienced camera uses using studio lighting, endeavour setting your white balance to “flash”.
  9. Filters:

    Avert using digital filters or photographic camera light filters as this could distort the true colors of your product.
  10. Timer:

    To help eliminate the take chances of product image blurriness, use the camera’due south self-timer.

Stride #6: Taking the All-time eCommerce Production Images

Finally, y’all’re ready to take those awesome white background photos! Hither are our top tips when shooting your production photos:

1. Accept Test Shots

Before you go to town and get snappy-happy, take a examination shot (or a few) before shooting each new product prototype. This ensures your camera settings, lighting, and product setup are perfect for easier editing.

It also allows you to more than easily make the adjustments you need beforehand, saving you a lot of editing fourth dimension.

ii. Don’t Delete Images Until You’ve Seen Them on a Computer

While you lot’re shooting, don’t delete any images from your photographic camera until you’ve seen them on your computer screen. A lot of the time, nosotros tin gauge also apace on the camera and delete awesome shots. By looking on a bigger screen, subsequently the shoot, you volition have a better thought of what images take the potential to be edited to greatness and which should be canned.

Pro Tip:

Some digital cameras allow you to tether them to a computer, enabling you to come across images on your large screen every bit you shoot. Information technology’s called “shooting tethered.” Hither’southward a guide from DIY Photography to get you lot started:

Introduction to Tethered Shooting
.

3. Accept Enough of Photos from Dissimilar Angles

While you’re shooting, take as many photos every bit you tin can from different production angles. Motion the product effectually until you’ve shot every aspect to discover its about attractive side.

Plus, having different perspectives on your website, like kids dress store

Wee Squeak
, helps your customers see all sides of the product they desire to buy.

best product angles for ecommerce photos

4. Highlight Product Details

Your photos should highlight all the qualities of your product. People should be able to get a sense of the texture, design, shape, and scale. This could mean putting a coin in to show size or zooming in on certain textures or designs that brand your product polish.

Remember, your photos are the simply thing showing potential shoppers exactly what they are getting.

Pro Tip:

Consider adding a product photograph that includes more than one color option of your production to help your shopper cull their favorite.

5. Permit Those Product Features Smoothen

Retrieve to show off your production’s nigh highly-seasoned features. If you’re selling a wallet or a purse, for example, you want to testify a photo with it airtight and of the inside of the production. Both are important features that people consider when buying a wallet.

Bonus Tip for Large Products

For those of you wanting to shoot larger products like tables or people wearing your apparel, it can be done. However, yous are going to take to invest in larger backdrops and more substantial studio lighting. In principle, the concepts mentioned here will be similar, but it may take a fiddling more than time and brainpower to empathise the tech side of things. Here’due south a beginner’south guide to what’s involved in shooting bigger products.


How to Edit White Background Product Photography Like a Pro


When editing your photos, you want to make certain that they are bright (the exposure is good), the colors are vivid but notwithstanding true to your product, that unnecessary spots or grit are removed, that you’ve cropped (framed) your products well, and that your images are sized correctly for the platform you’re posting them to.

Here are steps to getting your product photo editing right.

Footstep #1: Remove Backdrop Edges

The first thing you lot desire to focus on is backdrop removal. This means you crop the product prototype so that all the edges that show the end of your properties take been removed, leaving you with merely the production and white groundwork.

Step #two: Adjust Background Brightness

Once you have covered the backdrop removal, you volition need to lighten your background and so that it is brilliant and white instead of dull and grayness.

Step #3: Retouch Those Spots

Now information technology’south fourth dimension to delete spots. This ways erasing any fibers or dust that are showing on your backdrop or products.

Step #4: Make Color Adjustments

Suit the brightness, exposure, and saturation of your prototype to make sure the colors pop while ensuring that they still match the real affair as much as possible.

Stride #five: Optional: Consider Adding a Shadow

Once your white background is edited and your products are shining, you can add a shadow to your product if need be.

Pace #half dozen: Removing or Editing Background Color

Once your product image is edited and perfect, you could then change the background color if you’re using different backgrounds for marketing banners like

Mrs Bow Tie

does, as shown below.

creative product images for online store banners

By shooting on a white backdrop perfectly and then editing your product images professionally, you will make changing to a colored background much easier. Colored backgrounds are swell for social media marketing and landing pages.

Step #7: Saving and Resizing Images

You want to shoot and edit at the highest quality, and then resize your edited photo to the dimensions you need. Each platform, market place, or PPC campaign type has its own guidelines. And so when you’re saving an image, save information technology inside the ratio and size per platform.

For example, on Shopify, the accepted ratio is ane:1. Save fourth dimension by saving all the formats at in one case when you’re finished with a product photo.

Stride #viii: Optimizing Your Photos for SEO

The final step is ensuring your images have been optimized for SEO. That means naming them correctly and compressing the final image so that it doesn’t touch your page load times. For more on how to optimize your online store with DIY SEO, check out our

Grow Organic Traffic in 8 Steps

guide.

Pro Tip:

For those of you already familiar with Photoshop, hither’s a great tutorial on editing product photographs on a white backdrop or background from

Olivia Hayward
.

Wrapping Up: DIY Product Photography on a White Groundwork

There y’all accept it – your total guide to product photography on a white background.

As your store grows and the number of products you offer increases, product photography can begin to feel like a full-time job.

In this case, we would propose hiring outside freelancers or service providers to help you get new products online ASAP and scale upwardly your product listings for

Google Shopping and other eCommerce ads
. Don’t forget your hero epitome – with main shop CTAs – for your home page. [Check out these eCommerce call-to-action examples for inspiration]

If y’all have production photography questions, feel gratuitous to post them in the comments beneath.

Happy shooting!

Pro eCommerce PPC and Social Media Marketing Tip:

It’due south time to automate your TikTok Ads, Facebook ads, Google Ads campaigns, and remarketing ads from one identify! Traffic Booster is the only eCommerce-focused full PPC management software that will create, manage, and optimize your campaigns in existent-time for peak operation. It is far more than just an

alternative to WordStream
, offering machine-learning campaign optimization and marketing skillful assistance. You can find out more about choosing the right program to accommodate your upkeep and business needs

here
.

how to set up google ads for eCommerce


Nicole Blanckenberg

Nicole is a content writer at StoreYa with over sixteen years experience and flair for storytelling. She runs on a healthy dose of caffeine and enthusiasm. When she’due south not researching the next content trend or creating informative small business content, she’s an avid beachgoer, coffee shop junkie and hangs out on LinkedIn.

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Source: https://blog.storeya.com/2018/10/product-photography-white-background/

Posted by: Fusiontr.com

Originally posted 2022-02-12 12:06:41.