What Should Be Included In A Photography Branding Package

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Branding is more than just a logo, colours and fonts. Your visual identity is actually made upward of lots of different elements, including photography, but what is brand photography, why is it important and how can you get some for your ain brand?

What is brand photography?

Brand photography is a suite of professional images that represent your business concern visually, and fit with your visual identity through their utilize of colours, tone, props, sets and more. These tin include photos of you, your team, your products, your procedure, your space and other things that make your business unique.

Perchance you lot’ve had a branded headshot taken before for your LinkedIn contour or website about page, and while a cute, professional person headshot is important, it’southward just i piece of the branding puzzle. To make your concern look it’s best, yous’ll desire a range of consistent, well-crafted photos that will keep your business concern looking tip-top beyond all of your marketing cloth over time.

Why brand photography is important

BRAND PHOTOGRAPHY MAKES YOUR BRAND MORE RELATABLE AND Human being

82% of consumers trust a company more than — and 77 % are more likely to purchase from a company — if the founder uses social media. This isn’t to say that these photos are only for your social media profiles, or that they should all include yous, only to indicate out that people want to connect with other people, relate to others and see the face backside the company.

Now I know what you’re probably thinking, and every bit someone who HATES having their photo taken and objectively looks much better in person than in photos, I hear ya! But I’ve realised how of import it is that people know who I am, conquered my fearfulness over time, plant a lensman who makes me experience comfortable and confident, and had my first prepare of branded photos taken last week! And then from one non-supermodel business owner to another, I can assure you that it’s doable, not as scary equally yous think, and totally worth it! (Watch this infinite! I’ve seen a first edit of my pics and they’re so cool!)

When you and/or your team can be seen throughout your marketing, potential clients will be able to see who they would be working with, get a glimpse into the process, and imagine themselves beingness a part of that experience. Photos with humans in them take your products and services from seeming unattainable, conceptual or hypothetical, and bring them into reality equally something tangible, achievable and desirable.

Make PHOTOGRAPHY SETS A FAB Starting time IMPRESSION

People class a commencement impression in merely fifty milliseconds, so everything y’all share has to wow and do it fast! Skillful quality, consistent, professional brand photography is going to help capture potential clients in a flash as they’ll meet that you lot appreciate attention to detail, high quality content, consistency and neat aesthetics. I know that if something is presented well, I’grand already mostly convinced without even knowing anything about the product or service!

Brand PHOTOGRAPHY INCREASES Appointment

Nosotros all know by now that visual content goes a long way and has a much better date than text-just content, and if you’re not convinced yet, here are some cold, hard facts for ya.  65% of marketing execs say photos, videos, illustrations, and infographics are primal to communicating your brand story; Facebook posts from brands that included images earned 87 per centum of all engagements; 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy; tweets with images receive 150% more retweets than tweets without images; articles with an paradigm once every 75-100 words received double the social media shares as manufactures with fewer images; Facebook posts with images see ii.3X more engagement than those without images. (Hubspot) On board yet?

You need images and more importantly, you need good quality, on-brand images.

CONSISTENCY IS KEY, AND PHOTOGRAPHY INCREASES BRAND CONSISTENCY

You lot might take your logo, colours and fonts downwards, but if your photography doesn’t match, you’re in trouble. Having all of your visual elements piece of work together cohesively is vital in maintaining make consistency. Brands that are consistently presented are 3 to four times more likely to feel brand visibility and 90% of consumers expect their experience to be consequent beyond all channels and devices used to interact with brands.

Now you may be able to find some practiced stock images that kind of work merely chances are they aren’t quite on-brand, or if they are, a hundred other people are using the verbal aforementioned photos in their make. Stock imagery is good when you’re first starting out, and I nonetheless use some from time to time, just it should be the goal to take your ain, unique and perfectly on-brand photos to utilize instead.

Where yous can use brand photography

I get that maybe y’all’re wondering where yous could possibly use all of these photos and you’ll totally want to get your money worth if you’re investing in a photographer, and then here’south a few ideas for how you lot can apply these images once you have them:

  • Every bit your social media profile photos, especially if you’re a team of ane, or your brand is really personal, like a life coach or blogger.
  • For Instagram photos
  • In your Instagram stories
  • To show who you are on your about page
  • In blog posts
  • Every bit the graphics for your paid ads
  • To show your procedure
  • As the sign-off of your e-mail newsletter alongside your proper noun
  • On 1 side of your business carte
  • To introduce yourself in a webinar
  • On the team page of your website
  • Throughout a PDF opt-in
  • For a client give thanks you lot annotation
  • As part of your PR/Media/Press package and so others can write and share most you and your business
  • In your email signature
  • Equally podcast artwork
  • In your online grade content

The options are endless!

How to become started

Hopefully by this signal you agree with me about how of import make photography is, simply what happens now?

ane. Empathise THE STORY YOU WANT TO TELL

Before yous even think nigh taking whatever photos, you need to know who you are, what your brand is about, what your audience is into and what you lot want them to think, feel and do when they encounter these photos or any elements of your visual identity. Are you a cute, whimsical children’southward party entertainer appealing to mums with a big political party budget and wanting them to feel excited, inspired and entertained by your service, or maybe you’re a hyper-masculine, high-end menswear brand hoping to capture the attending and dollars of high-rolling bachelors? Whoever y’all are and whatever story you lot’re trying to tell, it should be unique and clear to you earlier you go your photos taken so that y’all don’t waste your time, attempt or money on something that doesn’t fit.

2. CREATE A BASIC LIST OF KEY SHOTS YOU Want TO Accept

You probably don’t need to know a full list of the shots you will accept as your photographer will likely help y’all with that, and some might just happen naturally throughout your shoot, merely it’southward good to come up with a basic outline or program for what types of photos you’ll demand before you start taking them. This might include headshots of you and your team, photos of your desk and surrounding workspace, snaps of the office dogs, flatlays of your opt-ins, individual shots of each of your products or other general ideas. If y’all know exactly what squad members need to be involved, or the specific products you lot need photos of, notation these too so you can make a plan and ensure nothing important is missed.

3. FIND A PHOTOGRAPHER

Now it’s fourth dimension to make it happen! If you lot don’t already accept a lensman in listen, have a look around and notice someone who does brand photography, whose work you enjoy, and who you get along actually well with. The virtually of import thing, especially if you are going to exist getting photos of you and your team, is to work with someone who makes you feel comfy and you can accept fun with, because this will bear witness in the photos.

If y’all’re not certain where to find a photographer, start with asking for recommendations from other business owners or people in your industry that yous know. It’due south always easiest to work with someone who comes highly recommended! Otherwise check in Facebook groups or communities that you lot’re a part of for people who could aid. Last but not least, you tin can’t go wrong with a practiced Google search. Await up make photographers in your expanse, check out their work and get in touch!

I’m so excited about my new make photography and I can’t wait to share the images with you! I hope that now you’re just every bit excited about getting your own and seeing the results. Follow me on Instagram to see my photos when they’re set up and if you happen to take some for your business, please tag me so I can see!

Source: https://www.makerandmoxie.com/blog/brand-photography

Posted by: Fusiontr.com