What To Charge A Hotel For My Photography

By | 23/09/2022

In an increasingly visual world, the adage “a moving-picture show is worth a thousand words” couldn’t be more truthful when it comes to hotel marketing. When vacationers begin the process of choosing hotel accommodations, many are visiting multiple sources like the hotel website, OTAs, Facebook, Instagram, and Pinterest before deciding where to book. Travelers frequently use pictures to see if a hotel matches their desired “look and feel” for a holding. This is why photography is extremely vital and should be considered a top priority for hotel marketers.

A study published by Cornell’s Schoolhouse of Hotel Administration studied eye tracking to proceeds a deeper understanding of what drives online hotel choice during two stages of conclusion making. During the browsing stage, consumers were mainly fixated on hotel name and price, inappreciably looking at much else. During the deliberation stage, however, researchers found that “visual beliefs changed substantially.”

In this crucial decision-making stage, consumers were more fixated on images and paragraphs of descriptive text. The study as well found that images provided by the hotel were sought out more than user-generated images.

That’s why spending the fourth dimension and resources to ensure that you accept thoughtful, well-curated photos of your hotel is worth the extra effort. If you’ve been thinking well-nigh booking a lensman to shoot your hotel, we highly recommend information technology. To brand sure the photo shoot is a success, here are some tips on how to best prepare your hotel.

Preparations before the shoot

Ready the creative brief.
Subsequently y’all’ve secured the correct photographer, there are a few there items you’ll desire to check off your to-do listing before the shoot engagement. First, you’ll want to provide every bit much insights about your property as possible with the contracted lensman. Assist the photographer get familiar with the property by providing a creative brief that will serve every bit a guiding reference point both before and after the photo shoot (when the editing process begins). The brief should include pertinent elements that will help guide the outcome of the visual content. Upwork, a digital platform for Freelancers, summarizes the top x key elements that should be included in a creative brief such as project summary, objectives, target audience and outline of deliverables.

Share the brand guidelines.
Yous should besides consider pulling together any existing brand guidelines or marketing materials for the the photographer to better understand what your hotel is all about and what information technology stands for. Your brand position should exist clearly stated and easily digestible, especially if your hotel is positioned equally a lifestyle or boutique brand. As an instance, the Hard Stone Hotel and Casino in Panama has prepared an explicit make guidelines document to illustrate what types of photos are appropriate or inappropriate to use in relation to their brand.

Set a scouting engagement.
The contracted photographer should scout the holding a day or two earlier the shoot. This will help determine the best times of 24-hour interval for the optimum shooting weather condition in each space. This volition likewise requite the photographer a improve timeframe for the shoot. A shoot can take anywhere from a half-day to five days—it depends on what your hotel hopes to attain and the budget allocated.

Prep the shot list.
To avoid any confusion regarding deliverables, you’ll desire to prepare a shot list, which is a full log of all the shots you desire to include during the shoot. This will aid ensure that the photo shoot is organized, and it will also give the lensman an opportunity to visualize and plan for the event of each shot prior to the shoot. You’ll desire a good mix of photography—not just room shots but also architectural shots, detail shots, and lifestyle shots. Think, much of this photography can be used not just for the website simply also for social media as well.

Create a call sheet and notify hotel staff.
In addition to a shot list, the hotel marketing squad may desire to ready a call sheet that lays out the schedule for the shoot, which will come in handy when notifying the hotel staff of the times they can anticipate the photography crew to shoot locations around the hotel.

Define photo rights.
Any contracts with the lensman should too include full ownership and publishing rights, including promotional and commercial apply. This will preclude any problems later on downward the line when it comes to using official hotel photos in social media or on the website.

People to consider hiring

It takes a village to make sure your hotel photo shoot runs smoothly. Depending on your hotel’southward budget, yous may desire to consider hiring additional aid for the shoot. You tin can hire them on your own or arrange for the photographer to source these individuals.

Models:
Having people in your hotel photos can make them more than lively. Do nosotros want photos of a lobby bar with fashionable adults, or a puddle with a young kids and parents? You tin convey your target demographic through the casting of your models. The cost for models range widely on the level of experience of the model, with mean solar day rates ranging from $300 to $ii,500. Hotels can too consider using influencers who are used to existence in front end of a camera. Don’t forget to have model release forms set up for the model’s consent.

Producer:
A producer is responsible for making sure the shoot happens without any mishaps. The producer handles pre-production, casting, contracts, consent forms, or annihilation that needs to happen to make sure the shoot runs smoothly.

Prop stylist:
A prop stylist assists the photographer in setting up props and other necessary materials that volition form the discipline of the photo shoots. They can assist make an otherwise bland photo come live, particularly when it comes to things like detail shots or nutrient shots. Hotels can work with agencies like The Prop Stylist to discover the right stylist that can assist the photographer attain the overall vision of the shoot.

Budgets will vary and information technology may not be possible to hire all of these positions for your shoot. Your team will need to asses which roles are most important to the quality of the photoshoot. What is most important is that the photography showcases the space honestly and reflects how a guest would experience the space in one case they arrive on property.

Set styling for photo shoot

Prepping your rooms for a photo shot

For your shoot, you’ll want to photo at to the lowest degree one room type in each category of the hotel’southward inventory. These photographs will be used to either populate or update the images on your hotel’southward make website, booking engine, as well as across all other tertiary-political party distribution channels, such as OTA websites. When selecting these rooms, effort to select rooms that accept lots of natural low-cal and a good view from the window (if possible).

Greg Ceo, possessor and pb lensman of an NYC-based studio, shares his tops tips on how to set up your hotel for a photograph shoot. Ceo wisely recommends that all rooms and spaces that are going to exist photographed should be prepared the night before. This means all guest rooms should be styled the aforementioned style, curtains should be steamed and fluffed so they aren’t wrinkled, and items such as trash cans, hair dryers, java makers, or anything else that could be considered ataxia should be removed.

You’ll too want to remove any technology that may seem dated in the hereafter like newspapers, magazines, books, radios, and computers. Exceptions to this decluttering rule include branded civilities, such as specialty soaps or candles. If your hotel is featuring Dead Clean skincare products in the rooms, for instance, be sure to have these items prepare and perfectly staged for the photographer.

Across the rooms

Call up you are trying to tell the best possible visual story of your hotel property. This doesn’t include only the guestrooms. Y’all will want to incorporate every space of the hotel in your photography drove. Applicable common spaces such as the fitness center, lounge, meeting rooms, rooftop bar, onsite food and beverage, room service, spa, puddle, etc. should all be included on your shot list.

If your hotel website has a neighborhood guide or a blog, you may desire to consider incorporating a few local attractions or businesses on your shot list to boost your marketing department’s materials.These avails will be also useful when putting together email blasts campaigns.

Storing your photos

It is of import to store the final images y’all receive from the photographer in i defended file hosting service. We recommend cloud hosting services such as Dropbox, Google Drive, or Box instead of keeping them on a disc or bulldoze somewhere, so that the photos are easily accessible by your entire hotel team, every bit well as any other marketing agencies you may work with.

It is also imperative that your team develops a naming system for the photo files. With hundreds of photos coming from one shoot, this will help with the sorting of images and provide the marketing team with piece of cake access to assets non just for the hotel website and online listings, but also social media platforms, Google Business photos, and more. A well-organized photo folder will result in a happy marketing squad!

Source: https://www.pegs.com/blog/how-to-prepare-your-hotel-for-a-professional-photo-shoot/

Posted by: Fusiontr.com

Originally posted 2022-02-12 17:20:01.