If at that place’due south one affair that sparks joy, information technology’southward photos. And when photography prints are showcased in albums and books, they’re time machines. They take us to a magical place called retention. Prepare to learn ways to sell your photography prints to your clients? Our guide will help you lot prepare doable goals and fine-tune your sales process – for FREE!
Your clients asked you for aid printing their photos. Y’all promised your family you’d print more than of your
photos. When the stars marshal, and your kids go to bed early on, you lot might even get some repose moments to design a family album.
Merely do you have a system in place for printing photos and selling photography prints online?
Learning tips on selling photography prints is an essential skill for photographers. When you incorporate products like albums and books into your offerings, y’all create additional revenue opportunities for your studio. Choose your product line, establish a sales arrangement, and build a more sustainable photography business.
How to sell photography prints
If yous’re gear up to sell prints of your photos, printing is–naturally–a necessary step. Earlier y’all offer your images for auction, there are several strategies you lot need to plan.
Types of printed photography
If you’re just starting to consider selling photos online, you can opt for printed copies of your photos–giving your clients lots of fantastic options! You can vary the sizes depending on your preferences, your clients’ style, or based on your favorite lab’due south photo albums and frames.
In addition to standard photo prints, here are several other ideas for printed photography y’all can offering:
- Mounted pictures
- Gallery wraps
- Metal prints
- Photos on novelty items such equally collages, calendars, boxes, and folios
When selling your photos online, you lot need to decide whether y’all desire to offering open or limited edition images.
Open up edition prints are those you tin produce in an unlimited manner or on-demand. Hence, in that location’s no limit to the number of copies in circulation. This is a dandy manner to print images in bulk and sell them at affordable prices.
On the other paw, limited edition prints are those that you produce in a fixed quantity. For example, you might only impress and sign 25 copies. This creates a sense of urgency among buyers and drives sales, especially if this is the first time you will exist press a particular prototype. It’s a smart style for photographers to sell fine art prints!
Professional press service provider
Equally a professional photographer, information technology’s essential to partner with a loftier-quality printing provider if you want to offer photography prints to your clients. Retrieve, the quality of your prints will affect your concern, so your prints must not easily fade or show age.
You accept 2 paths to consider–ownership a professional printer or using an online photo printing service (i of ShootProof’s integrated lab partners, for instance!). While ownership your own printer might initially sound like a cheaper pick, proceed in heed everything that goes into press your ain photos:
- Ownership loftier quality newspaper
- Buying ink
- Setting the printer upward
- Troubleshooting print issues (imagine the headaches!)
- Continuously buying more paper and ink (that gets pricey fast!)
Prices and other fees
It’s crucial that you calculate production costs and profit margin in your selling price. When y’all sell online photos, you’ll need to implement additional processes. Not but exercise yous have to consider the time spent on shooting and editing images, you as well accept to consider the printing costs.
That existence said, you don’t want to overprice printed products to the signal that no 1 would purchase your photos! Remember that the overall selling price must be enough to cover all of your production costs and nevertheless make a healthy turn a profit.
Some clients may ask right away if yous can frame pictures, particularly if they want to display your work. Plus, adding a frame gives your photos more impact.
If you have the cognition and enjoy woodworking, yous could make frames yourself. If not, you should find a professional partner similar a pro lab. While information technology may price an extra fee, this guarantees that your clients volition receive high-quality and professionally-framed images.
Most print labs offer framing services, so merely inquire about the types of frames, production timeline, and boosted costs.
1 of the all-time parts of selling photographs in the digital age is that y’all don’t demand to overprint and accept a large inventory. Yous can print-on-demand, similar many fine art and landscape photographers exercise! ShootProof enables you to offer on-demand print services for your clients.
Drop-aircraft vs cocky-fulfillment
Another office of selling photography is choosing whether dropshipping or cocky-fulfillment works better for your concern model.
Dropshipping means offering your photos on an e-commerce platform like ShootProof and having the pro lab deliver the finished products directly to your clients. In this way, you don’t accept to shop or maintain inventory, as the supplier will take care of it all.
On the other hand, self-fulfillment is ideal if you lot want more control over inventory and logistics. In result, you can also customize the buying feel of your clients.
Use online tools to sell photograph prints directly to clients
The cardinal to selling photos successfully is to make the ordering process as seamless as possible for your clients. By using online tools such every bit ShootProof, you tin simplify the entire sales process and work towards selling photography prints to every client you lot have. Bonus points, information technology’s like shooting fish in a barrel for your clients to buy packages of prints, photo albums, and custom photo books from your ShootProof galleries!
The online platform you cull should let you customize prices and packages for each gallery to help sell your photos. That ways clients won’t demand to leave their galleries when placing their orders. Additionally, wait for automated processes for ordering and delivering prints to remove the hassle both for your business and your client. (Pro tip: integrated lab partners often have beautiful boutique packaging yous can apply when aircraft your prints!)
Choose a print lab
For photographers who want to outsource their printing to professional labs, about gallery platforms have partner labs that can do the printing and delivery on your behalf.
For example, when ordering through ShootProof, you tin choose to use a partner lab to easily fulfill print orders, including these world-course options:
- Bay Photo Lab
- Miller’due south Professional Imaging
- White House Custom Colour
- Black River Imaging
- Richard Photo Lab
- Loxley Colour
- Atkins Pro Lab
- Technicare Premier Photo Lab
Of course, if yous have your own preferred lab or want to impress the photos yourself, you can cull to cocky-fulfill your client’s order. Your work, your way!
Prepare prices and consider packages
Earlier y’all can actually sell prints, you lot need to determine how much you programme to sell them for. When it comes to print orders, there are a few ways to figure out the best pricing for your business organisation. You can choose to sell photos a-la-bill of fare or through packages.
There’s no “i correct way” to set up your pricing for this; however, remember that less options tin exist ameliorate. When clients see a long toll list with dozens of things they tin buy, it tin can oftentimes atomic number 82 to confusion. And if they’re confused, there’due south a adventure that they won’t end upwards buying anything at all.
Also be mindful about how you set up up your pricing structure in terms of providing discounts, minimum purchase orders to get free shipping, or other freebies after a certain purchase price. While these can be great strategies to assist increase your print sales, if they’re not clearly worded, it tin can also innovate a lot of confusion for your clients.
If y’all employ ShootProof as your online store for selling photos, check out the Package Builder features, which gently encourages clients to buy photo packages instead of a-la-carte prints. There’s even a Markup Tool that guarantees the terminal price covers your costs of goods sold and aircraft fees when you sell photos.
Simplify your client’due south buying experience past showing a unmarried up-front cost. This means clients won’t demand to do math–yay! Y’all can also present top-selling products in a unmarried pre-bundled package, which clients tin can change depending on their personal preferences.
Offering convenient payment methods
In that location are several good payment methods bachelor, and your goal here is to
make it as simple as possible
for your client. You don’t want them to go through and select prints and products, and then end up cancelling the print order because your checkout procedure was complicated. The nearly common ways for clients to pay for their orders at checkout are by using:
- Debit cards
- Credit cards
Once you lot receive payment from your client, yous tin review, modify, and approve the order. Every bit a tip, do this immediately one time your customers pay yous! Don’t let their photo print orders be held upwardly because yous took too long to review and corroborate their purchase.
Lookout man your sales written report
Prepare a weekly or monthly sales report to monitor the progress of your photography print business. While reviewing reports might be a mundane task, it’s crucial to giving y’all insights on your sales and areas you lot can ameliorate. A report should contain:
- Total sales
- Customer sales taxation
- Client shipping
- Lab product costs
- Lab improver costs
- Lab shipping
- Payment processing sale
- Payment processing fees
Payment withdrawal fees
Where to sell your prints
Whether you’re notwithstanding learning marketing strategies or don’t accept the time to cocky-promote, using e-commerce sites is an excellent way for beginners to enter the globe of selling photos.
At that place are several e-commerce platforms for selling photos. While a marketplace ways in that location are many photographers you lot’re competing with, these sites also attract a high volume of clients and photography print collectors. If you’d like to sell fine art and landscape photography, you can utilize ShootProof and also consider the following sites to maximize your audience.
Etsy is another great option for selling photos online if yous want a user-friendly e-commerce platform, however you prefer to work on printing and shipping.
The website has over thirty million buyers who are looking for bespoke or unique items. This is a good way to introduce your pictures to the world and comprise other things such every bit handcrafted appurtenances or novelty products.
Your website or web log
If yous prefer to have total control over your photography business and sales, then building and managing your own photography e-commerce site might be the manner to go.
Aside from using it equally a one-cease-shop for selling photos, your website can serve as an online portfolio and marketing tool. You can add due east-commerce widgets like Fotomoto to handle printing, packing, and delivery.
Some other advantage of using a website is that yous’re in complete command of the terms and weather, rates, and client communication.
Physical shops or events
If you desire to sell in real life, you tin can work with local businesses or join art fairs. Festivals concenter similar-minded people who are hunting for collectibles, unique prints, or other creative products. While some events crave an exhibitor fee, this is a great opportunity to get yourself in front of prospective patrons and clients.
On the other hand, there are probably businesses in your area (like java shops) that need photos to spruce upward their spaces. Some may enthusiastically display your piece of work for sale to the public, while others would even buy your prints directly.
How to Heave Print Sales
Once you have your processes in identify, make certain yous’re planning ways to encourage clients to purchase their photography prints online.
Promote your work on social media
Use your social channels like Instagram, Facebook, and Twitter to sell your photos online. Accept advantage of the gratis business concern strategies from social media services. Social platforms allow you to schedule posts and instantly reply, so you tin can consistently update followers and potential buyers about your services.
Don’t be agape to mail sales or discounts that you’re currently offer on photography prints. Even if clients didn’t purchase prints right after their session, at that place is nevertheless plenty of opportunity to encourage them to have their photos printed. For example, as the holidays get closer, create posts on social media reminding families to become photos printed for holiday cards.
Apply email marketing campaigns
If yous want to drag your marketing campaigns beyond social media, sending email campaigns is the way to become. Yous tin transport newsletters to inform customers about your services, bachelor photo products, and promotional offers.
Taking the holiday carte case nosotros shared above, you tin can go one step male parent using the e-mail campaigns feature in ShootProof. Personalize email campaigns for each customer and include links to their galleries. You can also create more advanced campaigns that trigger follow up emails based on deportment that each email recipient takes, such every bit opening the e-mail or clicking on a specific link.
By spending fourth dimension building out your email campaign workflow, yous tin can exponentially increase your print sales.
Prove and sell
For some clients, it’southward hard to imagine how photos or framed images volition expect in a living room or on bare walls. Don’t let this be the reason that clients don’t buy prints!
If yous accept an in-person sales meeting with clients afterwards their session to present them with their gallery, you can use ShootProof’due south in-room sample views to visually show clients what certain images volition look similar displayed on their walls.
If you only sell photos online, ask your clients to send you lot a photo of the room where they envision hanging prints. From here, you can use an app to mock-up unlike options for them then they can even so get a great visual of your work in their home!
Learn How to Sell Photos With a Gratuitous Printing Guide!
You can collaborate with the Printing Guide online, but nosotros recommend
it out. (See what we did at that place?) Hand-write product ideas, sketch in margins, and dream up albums.
Get Focused: The Guide to Printing Photos
Go the guide, and we’ll electronic mail you a booklet dedicated to:
- Sales Scripts: Learn how to sell your prints online – albums, books, canvases, and more than.
- Inspiring Content: Fill your content calendar with topics that will inspire your clients to purchase more photos.
- Return on Investment: Discover information that proves the value of printed photos.
How will you lot paint a motion-picture show of possibility for your clients’ memories?
Lensman’s Press Guide to create products that volition stand the test of time – for you and your clients.
Share your favorite photo products in the comments below.
Think, if you’re expecting people to pay for your work, you’ve got to showcase information technology in the best fashion possible. To learn more about how online galleries can heave your impress sales and your make, check out this ShootProof review.
Maybe your experience will inspire someone else’south!
Written by RACHEL LACOUR NIESEN | Photographs past LAURA MARTHA
Posted by: Fusiontr.com